 Monday, May 11, 2026 : 11:12(+4GMT)
Makeup
The Devil Wears Prada 2 has finally hit theatres, bringing us straight back to the world of Runway, impossible deadlines, iconic fashion moments... and of course, Andy Sachs' effortlessly perfect brows. In The Devil Wears Prada 2 (2026), Andy Sachs' (played by Anne Hathaway) brows are once again front and center, proving that great brows ......Read Full News
|
Wednesday, May 6, 2026 : 15:49(+4GMT)
Makeup
At Benefit Cosmetics, we don't follow brow trends—we create them. As the world's #1 brow brand, we've spent decades perfecting every arch, every stroke, every finish.Meet Dream Sheen Brow Glaze, our latest innovation designed to give brows a luminous, polished sheen with effortless hold. Think lifted, defined, and softly glazed ......Read Full News
|
Tuesday, May 5, 2026 : 14:20(+4GMT)
Lip Care
Beauty brand Kosas unveils its latest launch: Lip Pulse Glassy Lip Plumper, a high-impact clean lip plumper with a satisfying warming-cooling tingle for visibly fuller, plumper lips — always nourishing, never sticky or drying.Founder, Sheena Zadeh has always believed lips can never be too plump or juicy. While Kosas’ Wet Lip Oil Gloss ......Read Full News
|
Thursday, April 30, 2026 : 12:29(+4GMT)
Makeup
Semi-liquid formula that settles into a silky, airbrushed matte with buildable coverage Infused with seed oils and shea butter for up to 12 hours of comfortable, lightweight hydration The blurred lip has always been the hardest to get right, diffused at the edges, lived-in at the centre. The new SHEGLAM Marshmallow Puff Lip Blur Pen does it in ......Read Full News
|
Wednesday, April 29, 2026 : 16:49(+4GMT)
Makeup
Benefit Cosmetics teams up with VOX Cinemas, Mall of the Emirates to bring the ultimate Ladies Night experience to the big screen, celebrating the release of The Devil Wears Prada 2. Think bold beauty, statement moments, and a night where drama isn't optional, it's the dress code.This isn't just a movie night. It's a full-on ......Read Full News
|
Tuesday, April 21, 2026 : 20:54(+4GMT)
Makeup
Before the algorithms, before the tutorials... there were icons.You had Hannah Montana in the 2000s — we had Haifa Wehbe, Nancy Ajram and Elissa. They weren't just shaping music and pop culture across the region, they were shaping beauty. And more specifically? The brow era. Think: ultra-sculpted arches, softly defined tails, perfectly ......Read Full News
|
Wednesday, April 15, 2026 : 16:21(+4GMT)
Makeup
At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly ......Read Full News
|
Friday, April 10, 2026 : 12:19(+4GMT)
Makeup
Your makeup bag's ultimate lineup of icons, essentials... and a little bit of obsession.At Benefit Cosmetics, we don't follow trends—we set them. And when it comes to the products beauty lovers reach for again and again, our Most Wanted lineup says it all. These are the icons, the bestsellers, the can't-live-without essentials ......Read Full News
|
Friday, April 10, 2026 : 12:02(+4GMT)
Makeup
Hourglass Cosmetics introduces Unreal Liquid Highlighter, a breakthrough complexion innovation designed to deliver long-lasting luminosity with weightless, skin-perfecting performance. Light that outlasts the night, Unreal Liquid Highlighter is a serum-like formula that melts seamlessly into skin to hydrate, visibly lift, and firm, delivering up ......Read Full News
|
Tuesday, April 7, 2026 : 12:37(+4GMT)
Makeup
The ‘90s called…and we picked up immediately. At Benefit Cosmetics, we’re forever living for a trend comeback, and this season’s viral obsession—the iconic 90’s makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we’re ......Read Full News
|
Friday, April 3, 2026 : 10:13(+4GMT)
Makeup
Spotted on your feed and saved for later — Baneen’s radiant glam from our Ramadan Beauty Series is the glow everyone’s still talking about.Streaming on TikTok and Instagram via @benefitmiddleeast, the series brought together some of the region’s most loved faces — each revealing their signature look using Benefit ......Read Full News
|
Thursday, March 26, 2026 : 15:48(+4GMT)
Makeup
Two new cheek obsessions. Five shades each. Endless moods.At Benefit Cosmetics, we believe blush is never just blush — it’s mood, movement, glow and personality in a single swipe. This season, we’re turning up the cheek with two irresistible new blush formulas designed to match every vibe: meet Juice Stick for juicy dewy radiance ......Read Full News
|
Thursday, March 12, 2026 : 19:28(+4GMT)
Makeup
March 12, 2026 – Ramadan is the month where everything becomes more intentional. What you eat. How you spend your time. Who you gather with. Even your beauty routine tends to shift. Heavy layers fall away, leaving only what truly works.SHEGLAM’s curated Ramadan hero edit is built for minimal touch-ups and suhoor-to-iftar wear. Think ......Read Full News
|
Sunday, March 1, 2026 : 16:07(+4GMT)
Makeup
Following the launch of our Ramadan Beauty Series — a four-episode digital celebration starring some of the region's most loved influencers, complete with weekly episodes, giveaways and behind-the-scenes fun — each drop brings fresh inspiration and easy-to-recreate looks for every gathering on your calendar. And for episode one, ......Read Full News
|
Sunday, March 1, 2026 : 00:30(+4GMT)
Makeup
Beauty brand Kosas delivers a proven, skin-first solution for brighter, smoother under-eyes with its two-step routine designed to visibly reduce dark circles, discoloration, and puffiness, making it an effortless addition to any daily glow routine rooted in healthy skin, wellness, and modern beauty.Rooted in the brand’s skincare philosophy, ......Read Full News
|
Thursday, February 26, 2026 : 18:57(+4GMT)
Makeup
The SHEGLAM Ramadan Gift Box features fan-favorite SHEGLAM essentials curated for Ramdan gifting and Suhoor-to-Iftar routines Five full-size must-haves designed for effortless day-to-night beauty Created to deliver long-wear performance from early mornings through late-night gatherings An ideal ready-to-gift edit for iftar hosts, sisters, friends ......Read Full News
|
Tuesday, January 20, 2026 : 11:29(+4GMT)
Lip Care
January 14, 2025 – SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm, a modern hybrid designed to meet the everyday beauty needs of the GCC consumer.Created for effortless wear and all-day comfort, Silk Slip Lip Oil Balm combines the nourishment of a lip balm with the glossy payoff of a lip oil. The formula melts ......Read Full News
|
Wednesday, November 5, 2025 : 11:45(+4GMT)
Makeup
Get ready to tint your way to K-beauty perfection!The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit ......Read Full News
|
Tuesday, October 28, 2025 : 12:02(+4GMT)
Makeup
This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with! Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ......Read Full News
|
Tuesday, October 28, 2025 : 11:40(+4GMT)
Makeup
There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — ......Read Full News
|
Wednesday, October 8, 2025 : 06:28(+4GMT)
Makeup
Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required. With the launch of The ......Read Full News
|
Wednesday, September 24, 2025 : 13:40(+4GMT)
Makeup
essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood.The Juicy Icons:JUICY BOMB Glossy Butter Balm – A buttery balm that melts ......Read Full News
|
Wednesday, September 10, 2025 : 13:48(+4GMT)
Makeup
Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the ......Read Full News
|
Tuesday, September 2, 2025 : 17:57(+4GMT)
Makeup
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo ......Read Full News
|
Friday, May 30, 2025 : 13:38(+4GMT)
Lip Care
Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip ......Read Full News
|
Wednesday, February 26, 2025 : 08:59(+4GMT)
Makeup
Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda ......Read Full News
|
Wednesday, February 26, 2025 : 08:57(+4GMT)
Makeup
Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger ......Read Full News
|
Thursday, February 20, 2025 : 12:13(+4GMT)
Lip Care
Two lip plumpers are better than one, isn’t that how the saying should go? Meet SHEGLAM’s Bold Booster Lip Combo, a two-step plumping routine designed to give your lips shape, volume and definition in mere seconds. With a mix of playful colors and next-level plumping, this duo is the confidence boost your lips have been waiting ......Read Full News
|
Tuesday, November 19, 2024 : 06:37(+4GMT)
Makeup
November 18th , 2024 – SHEGLAM has gone all out with the Harley Quinn x SHEGLAM Collection, channeling Harley’s iconic combo of chaos and charm into a collection that’s anything but ordinary. Packed with rebellious colors, quirky surprises, and enough attitude to take on Gotham, this collection is here to let you own your wild ......Read Full News
|
Wednesday, October 23, 2024 : 14:00(+4GMT)
Lip Care
This October, level up your glow game with essence! From color-shifting lipsticks to glossy eyes, these are the must-haves to get that perfect glow-up—whether you’re looking to steal the spotlight or keep it effortlessly chic this season.1. META GLOW COLOUR CHANGING LIPSTICK A lipstick that’s a total trick and treat! This ......Read Full News
|
Wednesday, October 23, 2024 : 07:13(+4GMT)
Makeup
The sun is a cherished part of life in the Middle East, offering warmth, vitality, and that beautiful glow we all love. However, as much as we adore basking in its rays, our skin needs extra care and attention, especially after prolonged exposure. Enter Benefit Cosmetics' Pore Care Collection—your skin's new best friend for post-sun ......Read Full News
|
Thursday, October 10, 2024 : 08:39(+4GMT)
Makeup
October 9, 2024 – SHEGLAM is proudly supporting Breast Cancer Awareness Month this October in partnership with the National Breast Cancer Foundation (NBCF), American leading not-for-profit organization dedicated to funding world-class breast cancer research. For every purchase of the new limited-edition SHEGLAM Pink Ribbon Rose Blush, $1 ......Read Full News
|
Wednesday, September 25, 2024 : 13:14(+4GMT)
Makeup
Ready to elevate your beauty game? Say hello to your new favorite essence products that are bound to make you go WOW and add that extra sparkle to your routine. Here’s how you can achieve a head-turning look with just three standout items:1. Lash Out Loud with LASH PRINCESS False Lash Effect MascaraKick off your glam with essence’s ......Read Full News
|
Wednesday, September 25, 2024 : 13:12(+4GMT)
Makeup
own, celebrating bold self-expression and effortless beauty.Leading the way is the Catrice Blush Affair Liquid Blush from the 2024 Spring/Summer collection—a must-have that reveals your inner glow with total confidence. Available in four stunning shades, this liquid blush offers a weightless, buildable finish that melts into your skin, ......Read Full News
|
Friday, August 30, 2024 : 10:46(+4GMT)
Makeup
As August heats up, essence is turning up the sparkle with its JUICY BOMB shiny lipglosses— the perfect addition to the summer days. These glosses have taken TikTok by storm, and if you haven't jumped on the JUICY BOMB trend yet, now's the perfect time to get in on the hype.The JUICY BOMB shiny lipgloss is all about fun and ......Read Full News
|
Friday, August 30, 2024 : 10:41(+4GMT)
Makeup
Say goodbye to heavy makeup and hello to effortless glow this summer with Catrice’s must-have duo: Skin Glaze Hydrating Serum Primer + Sun Glow Eye And Cheeks Palette. These beauties are all you need to slay that dewy, sun-kissed look everyone’s craving!Why They’re Everything:- Skin Glaze Hydrating Serum Primer: Hydration meets ......Read Full News
|
Thursday, August 15, 2024 : 11:17(+4GMT)
Makeup
As the scorching Middle Eastern summer is at its peak, achieving that coveted dewy, radiant look becomes a top priority for beauty enthusiasts. This season, Benefit Cosmetics offers the perfect lineup to ensure your skin glows with health and vitality, while staying fresh and flawless. Here's how to create the ultimate dewy summer look using ......Read Full News
|
Tuesday, July 30, 2024 : 19:26(+4GMT)
Makeup
Say hello to the hottest beauty sensation of the summer – the Catrice Magic Shaper Face Cream Palette! This game-changing palette is packed with everything you need to create a stunning, sun-kissed look. Featuring two shades of contour, two shades of blush, and two shades of highlighter, it's the ultimate tool to enhance your natural ......Read Full News
|
Tuesday, July 30, 2024 : 19:20(+4GMT)
Makeup
Summer’s here, and while we’re all about chilling, staying glam shouldn’t be a hassle. There’s no need to stress about your makeup routine, essence’s Spring Summer collection has got you covered! We have crafted the ultimate go-to guide for a low-maintenance and chic summer look that keeps you effortlessly gorgeous ......Read Full News
|
Monday, July 1, 2024 : 19:34(+4GMT)
Makeup
Catrice Cosmetics is excited to introduce its new summer 2024 collection, featuring the must-have Slim Eye Shadow Palettes and versatile Kohl Kajal eyeliners. Get ready to shine with these vibrant, stunning products!Slim Eye Shadow Palettes -Available in three irresistible themes:1. Safari Fever: Adventure awaits with rich browns, deep greens, and ......Read Full News
|
Monday, July 1, 2024 : 19:30(+4GMT)
Makeup
It’s time to turn up the heat on our makeup game! Get ready to level up your makeup game for this summer with essence Cosmetics, as they have dropped their highly anticipated Spring Summer collection for 2024! From blushes to mascaras, this collection has everything one needs to rock the summer looks this season. This season is all about ......Read Full News
|
Thursday, June 13, 2024 : 09:20(+4GMT)
Makeup
As the summer sun begins to shine brighter, it's time to refresh your beauty routine with products that enhance your natural glow and withstand the heat. Whether you're lounging on the beaches of the region or exploring other territories, these beauty essentials from Benefit Cosmetics will ensure you look amazing all summer long.1. Dewlala ......Read Full News
|
