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This Valentine's Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you're shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine's Day ......Read full story
Tuesday, February 3, 2026
‘Étui à Parfums’ introduced: Compact Travel Cases housing three 15ml Les EssencesHenry Jacques has enriched its HJ Voyage collection with six new models. The new accessories reinforce the power of perfume as a companion that travels everywhere with you, blending seamlessly with your lifestyle. Named ‘Étui à ......Read full story
Monday, February 2, 2026
A female founded niche fragrance brand where memory takes form through scent Dubai, UAE, January 2026 – In a region where fragrance is deeply woven into identity, ritual, and emotional expression, a new homegrown niche fragrance house emerges. Emma Hamsa launches The First Light, a debut collection of Extrait de Parfum shaped by memory, ......Read full story
SHEGLAM heads into the new year with the launch of two new complexion heroes designed to sync with real skin, real days and real routines. Meet the SHEGLAM Skin Sync Satin Foundation and the SHEGLAM Melt Touch Ultra-Hydrating Primer, a dream duo created for velvety, hydrated, glass-skin energy from the first swipe to the last selfie.The SHEGLAM ......Read full story
Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, ......Read full story
Wednesday, January 28, 2026
Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift ......Read full story
Thursday, January 22, 2026
January 14, 2025 – SHEGLAM proudly unveils its latest lip essential: Silk Slip Lip Oil Balm, a modern hybrid designed to meet the everyday beauty needs of the GCC consumer.Created for effortless wear and all-day comfort, Silk Slip Lip Oil Balm combines the nourishment of a lip balm with the glossy payoff of a lip oil. The formula melts ......Read full story
Tuesday, January 20, 2026
Dubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai.The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established his first ......Read full story
Monday, January 19, 2026
The Only SPF 30 Foundation To Visibly Lift Skin In 14 Days Los Angeles, CA – Hourglass Cosmetics announces the worldwide launch of Illusion Luminous Glow Foundation SPF 30, a breakthrough formula that fuses high-performance makeup, skincare, and innovation. Designed to perfect, protect, and visibly lift skin in as little as 14 days, ......Read full story
Wednesday, January 14, 2026
At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for instantly ......Read full story
Wednesday, January 7, 2026
Friday, January 2, 2026
Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the celebrations ......Read full story
Monday, December 29, 2025
As the city prepares for a season of celebration Longevity Hub by Clinique La Prairie at One&Only One Za'abeel invites guests to indulge in its most-loved rejuvenating treatments, carefully selected to help skin glow before the celebrations and recover with ease afterward.Before the holidays, the focus turns to radiance. Treatments such as ......Read full story
Wednesday, December 17, 2025
The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one ......Read full story
Tuesday, December 16, 2025
Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we're here ......Read full story
Thursday, December 11, 2025
SHEGLAM invites beauty lovers across the GCC to step into a new hair universe with the regional launch of SHEGLAM Hair, its newest category dedicated to empowering self-expression through trend-driven styling tools and innovative hair essentials. Now officially available across Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain, and Oman, the line ......Read full story
Wednesday, December 10, 2025
As the festive season reaches its peak, Hourglass invites beauty lovers to celebrate with its limited-edition Ambient Lighting Edit Unlocked Palettes. Each palette is adorned with signature animal motifs - from the ethereal Swan to the fiery Fox, poised Deer, and powerful Horse - transforming holiday makeup into collectible works of art.Featuring ......Read full story
Sunday, December 7, 2025
TikTok's latest obsession? The Cold Girl makeup look—soft, flushed, frosty, and perfectly winter-ready. And because Benefit Cosmetics is always ahead of the trend, we've curated the ultimate lineup to help you recreate that 'just stepped out into the December chill' glow. Think glistening skin, pinky cheeks, and naturally effortless ......Read full story
Bloomingdale’s is pleased to announce the online-exclusive launch of Nadine Njeim Beauty, a modern makeup-skincare collection designed for effortless confidence every day.Featuring a hybrid range that blends elegance, glamour, and self-care, the brand celebrates beauty in all its forms. Discover Nadine Njeim Beauty and indulge in products ......Read full story
Wednesday, December 3, 2025
Celebrating 74 Years of Craftsmanship, Heritage & InnovationDubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own ......Read full story
Friday, November 28, 2025
Premium hospitality, world-class golf and luxury lifestyle experiences reshape Thailand’s business travel landscape.Thailand is emerging as a preferred destination for business travellers from the Gulf who are increasingly combining work commitments with elevated leisure and luxury experiences. With premium hospitality, modern business ......Read full story
Tuesday, November 25, 2025
High-end hospitality, private island villas and world-class wellness draw an increasing number of affluent Gulf travellers.Thailand is solidifying its reputation as one of the world’s most desirable luxury destinations for Gulf travellers, supported by rising demand for exclusive accommodations, advanced wellness experiences and premium ......Read full story
Monday, November 24, 2025
Get ready to treat your pores like royalty! Benefit Cosmetics just added a brand-new service to the brow & beauty lineup — GOOD PORE DAY! Available now at all Benefit Cosmetics Boutiques and Sephora stores across the UAE and Saudi Arabia, it's the perfect quick facial to prep your skin for the holidays ahead. In just 30 minutes, your ......Read full story
Tuesday, November 18, 2025
SHEGLAM unveils its latest beauty must-have: the Glass Lock Air Gloss, a next-generation lip glaze that delivers a mirror-like, juicy shine with the comfort of a weightless formula and the endurance of a long-wear product.Meet your gloss goals with SHEGLAM Glass Lock Air Gloss: a transfer-resistant lip glaze that gives your lips a glass-like ......Read full story
This holiday season, we invite you to step into Beneland—a whimsical world where beauty meets play. Inspired by the thrill of games and the joy of gifting, this year's collection brings together our most-loved icons in sets designed to surprise, delight, and glam up your holidays. With playful packaging, winning combos, and a touch of ......Read full story
Wednesday, November 12, 2025
October 29, 2025, Azores : Ignae, the award-winning luxury skincare brand rooted in the rich biodiversity of the Azores, proudly announces its further expansion in the Middle East with the exclusive launch at the new Rosewood Hotel in Doha and online at Qiyorro.com. At the heart of Rosewood Doha’s commitment to holistic well-being is Asaya, ......Read full story
Tuesday, November 11, 2025
UAE-born Armaf Beauté launched skin-enhancing, inclusive makeup at Beautyworld MEArmaf Beauté, the makeup division born from the legacy of Armaf and Sterling Group, recently unveiled at Beautyworld Middle East in Dubai as it accelerated regional expansion and introduced its skin-enhancing, inclusive product range.The global cosmetics market was ......Read full story
Friday, November 7, 2025
The World's #1 Brow Brand Does ServicesIn the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of transformative brow ......Read full story
Thursday, November 6, 2025
Get ready to tint your way to K-beauty perfection!The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a little bit ......Read full story
Wednesday, November 5, 2025
Blending centuries-old Ayurvedic wisdom with modern scientific innovation, Almora Botanica introduces a new era of mindful sophistication to Dubai’s wellness landscape. Founded by Ravi Prasad, a lifelong practitioner of Ayurvedic medicine, the brand redefines skincare that is pure, effective, and sustainable, rooted in prevention, ......Read full story
The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling Dubai, UAE ......Read full story
Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season. Catrice's Melted Sun Cream Bronzer is the must-have ......Read full story
Thursday, October 30, 2025
Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC. Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters.Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as the Next in ......Read full story
Tuesday, October 28, 2025
UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury.Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Canéza, a new fragrance house born from the creative lineage of Rasasi, will officially launch at ......Read full story
This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with! Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter for that dreamy, ......Read full story
There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — ......Read full story
Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery. Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global ......Read full story
Friday, October 24, 2025
United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its visibility ......Read full story
Count down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers spanning ......Read full story
Thursday, October 23, 2025
Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, compliment-proof ......Read full story
Wednesday, October 22, 2025
The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for 'Year 2000') was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again — only better. ......Read full story
Thursday, October 16, 2025
DWTC – October 27-29, 2025United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion ......Read full story
Tuesday, October 14, 2025
Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required. With the launch of The ......Read full story
Wednesday, October 8, 2025
United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, ......Read full story
Monday, October 6, 2025
If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral 'sunburnt flush' to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich berries—we've got ......Read full story
Thursday, October 2, 2025
It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even the tiniest micro bag — ......Read full story
Friday, September 26, 2025
There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless without turning ......Read full story
Thursday, September 25, 2025
essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood.The Juicy Icons:JUICY BOMB Glossy Butter Balm – A buttery balm that melts ......Read full story
Wednesday, September 24, 2025
When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement.The Dark Cocoa Eyeshadow PaletteInspired by the ......Read full story
From under-eye brightening to full face lifting, the new multitasking SHEGLAM Insta-Ready Ultra-Fine Blur & Lift Setting Powder Duo gives lift and sculpt with a pressed powder, and an ultra-blurring, smoothing effect with a loose powder, all in one sleek, 2-in-1 on-the-go mirror compact.Say hello to your new complexion BFF with the lift ......Read full story
Wednesday, September 17, 2025
Top Tips for Energy and Focus This Season, Backed by Swiss Precision and ScienceDubai, UAE, September 11, 2025 — With the new season bringing back-to-school mornings and busy work routines, staying energized and focused becomes more important than ever. Nooria, the Swiss micro-nutrition brand, introduces its expert-backed Energy Boost ......Read full story
Thursday, September 11, 2025
Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the ......Read full story
Wednesday, September 10, 2025
Dubai’s top creators and international influencers explore culture, fragrance and creativity at TheTimeless CollectiveGlobal fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons Ebraheem ......Read full story
Thursday, September 4, 2025
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the status quo ......Read full story
Tuesday, September 2, 2025
Hourglass Partners with Globally Renowned Tattoo Artist Sasha Unisex to Transcend Beauty Through This Year’s Holiday PalettesSTRICTLY EMBARGOED UNTIL AUGUST 14, 2025LOS ANGELES, CA — Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics unveils this season’s iconic Ambient Lighting Edit Unlocked palettes, featuring four ......Read full story
Friday, August 29, 2025
Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence.This hydrating lipstick delivers buttery-soft comfort, high-shine brilliance, ......Read full story
Friday, August 22, 2025
Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer.Plumping Meets ......Read full story
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. Join the movement! 💕💕Find your glow spot in ......Read full story
Thursday, August 21, 2025
Restore Your Post-Holiday Hair, the Parisian WayDubai, UAE – August 20 2025: After months of sun, sea, and styling, your hair might be telling its own version of your summer story. As you transition back into everyday life, whether that means long days at work, the return of school runs, or simply a shift in season, Christophe Robin’s ......Read full story
Wednesday, August 20, 2025
IIJS Premiere set to drive ₹70,000 crore in business over the next quarter FTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit Bhansali IIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO ......Read full story
Tuesday, August 19, 2025
Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children.Now available across Ajmal stores in the GCC, the Whiffs of Wonder ......Read full story
SHEGLAM just gave its fan-favourite liquid contour the ultimate glow-up, and it’s about to change the way you sculpt. Just one contour meets all your contouring needs with the new SHEGLAM Precision Sculpt Liquid Contour Duo, a smart upgrade that delivers seamless results and that perfect balance between subtle definition and major drama. ......Read full story
Monday, August 18, 2025
There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We ......Read full story
Friday, August 15, 2025
Because the only thing more important than your first-day outfit is your hairDubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to make ......Read full story
Thursday, August 14, 2025
It’s cold, so people stop wearing SPF. That’s usually when pigmentation starts creeping back.Across the UAE, dermatologists say they see the same winter pattern every year. As temperatures drop and outdoor season begins, clinics report a rise in pigmentation flare-ups, irritated skin and noticeable dehydration. The assumption is that the sun is less intense in winter. The reality is that UV exposure remains high, but routines quietly change.Doctors say the issue is behavioural rather than environmental. When the heat eases, sunscreen becomes optional. At the same time, many people ramp up exfoliation, retinoids or corrective treatments, assuming winter is the safest time to ......Read full story
Friday, January 23, 2026
All about Luxury Hair, Beauty and Fragrance in Dubai.
All about Luxury Hair, Beauty and Fragrance in Dubai.