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Benefit Cosmetics unveils its new mascara innovation: BADgal Bounce Mascara!

Monday, July 28, 2025 / Editor    
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New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara

Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day.

  • 24-hour volume & lift
  • Builds effortlessly & feels weightless
  • Smudge-proof & transfer-proof
  • Clump-proof & flake-proof


THAT BADGAL REPUTATION

  • 93% said lashes look fuller
  • 93% said lashes look fluffy
  • 93% said it gives instant lift
  • 95% said lashes look evenly separated


BADGALS LOVE GOOD-FOR-LASH INGREDIENTS

  • Linden Bud Extract helps lashes look fuller
  • Rice Wax helps separate & define lashes and visibly boosts long-lasting lift
  • Provitamin B5 helps lashes feel conditioned
  • Castor Seed Oil helps nourish lashes


GET IT ON 

Apply to lashes & build as desired with either side of the brush - you choose!

Available at Benefit Boutiques & exclusively at Sephora

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