Celebrating 74 Years of Craftsmanship, Heritage & Innovation Dubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes ......Read More

The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner   As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf ......Read More

UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury. Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Canéza, a new fragrance house born from the creative lineage of Rasasi, will officially launch ......Read More

Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery. Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global ......Read More

Dubai’s top creators and international influencers explore culture, fragrance and creativity at The Timeless Collective Global fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons ......Read More

Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children. Now available across Ajmal stores in the GCC, ......Read More

Inspired by finding beauty in the broken, the brand-new range offers unpolished luxury, unraveling a deeper connection with the inner soul and outer being. Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of ......Read More