Unforgettable Eid Al-Fitr with Canéza

Posted Date Saturday, March 14, 2026 : 00:56(+4GMT)
 Fragrances 
Unforgettable Eid Al-Fitr with Canéza

Eid Al-Fitr is a time to cherish connection, joy, and the moments that bring us together. This year, let Canéza’s signature fragrances make your celebrations even more memorable.Uomo embodies quiet confidence and modern sophistication, opening with sparkling citrus and aromatic spices, flowing into a heart of cedarwood and nutmeg, and ......Read Full News

Canéza Sells a Perfume Every 60 Seconds Across the Globe

Posted Date Thursday, February 26, 2026 : 02:24(+4GMT)
 Fragrances 
Canéza Sells a Perfume Every 60 Seconds Across the Globe

Celebrating early momentum with AED 10 Million in sales within days of launchDubai, UAE – 18th February, 2026: Just days after its official launch, Canéza, the UAE-born digital-first fragrance brand, achieves AED 10 million mark in global sales, underscoring a broader shift in how today’s fragrance buyers define value, loyalty, and ......Read Full News

Amouage continues to push the boundaries of perfumery with the latest addition to its innovative Essences Collection: Oud Zuhal

Posted Date Thursday, February 26, 2026 : 02:20(+4GMT)
 Fragrances 
Amouage continues to push the boundaries of perfumery with the latest addition to its innovative Essences Collection: Oud Zuhal

A resplendent showcase of the majesty of oudExpanding the paletteAt the House of Amouage, the process of creativity is as important as its end result – it is only through a fearless refinement of the process that true artistry is achieved. Nowhere is this more evident than in the acclaimed Essences Collection, which, by virtue of its ......Read Full News

A Timeless Mother's Day by Canéza

Posted Date Monday, February 23, 2026 : 14:10(+4GMT)
 Fragrances 
A Timeless Mother's Day by Canéza

This International Mother’s Day, take a moment to celebrate the women who shape our lives with love, strength, and quiet grace. Canéza invites you to honour her with Mezmar Women, a fragrance that feels as thoughtful and timeless as she is.Mezmar Women opens with warm coffee and almond, flowing into a floral heart of jasmine and tuberose, ......Read Full News

Henry Jacques Elevates Daily Perfume Rituals With New Hj Voyage Collection

Posted Date Monday, February 2, 2026 : 15:33(+4GMT)
 Fragrances 
Henry Jacques Elevates Daily Perfume Rituals With New Hj Voyage Collection

‘Étui à Parfums’ introduced: Compact Travel Cases housing three 15ml Les EssencesHenry Jacques has enriched its HJ Voyage collection with six new models. The new accessories reinforce the power of perfume as a companion that travels everywhere with you, blending seamlessly with your lifestyle. Named ‘Étui à ......Read Full News

Emma Hamsa Launches Debut Collection in the UAE with Skin-Centric Take on Modern Perfumery

Posted Date Monday, February 2, 2026 : 14:22(+4GMT)
 Fragrances 
Emma Hamsa Launches Debut Collection in the UAE with Skin-Centric Take on Modern Perfumery

A female founded niche fragrance brand where memory takes form through scent Dubai, UAE, January 2026 – In a region where fragrance is deeply woven into identity, ritual, and emotional expression, a new homegrown niche fragrance house emerges. Emma Hamsa launches The First Light, a debut collection of Extrait de Parfum shaped by memory, ......Read Full News

Fragrance World Reaches Historic Milestone in 150+ Countries

Posted Date Monday, January 19, 2026 : 13:06(+4GMT)
 Fragrances 
Fragrance World Reaches Historic Milestone in 150+ Countries

Dubai, United Arab Emirates, 19th January 2026: The global fragrance house Fragrance World marked a historic milestone as it celebrated its presence in more than 150 countries with a grand opening ceremony at Expo City Dubai.The journey of Fragrance World traces back to 1988, when its Founder and Chairman, Poland Moosa, established his first ......Read Full News

Ajmal Perfumes Commemorates UAE National Day with a Tribute to National Pride

Posted Date Friday, November 28, 2025 : 08:58(+4GMT)
 Fragrances 
Ajmal Perfumes Commemorates UAE National Day with a Tribute to National Pride

Celebrating 74 Years of Craftsmanship, Heritage & InnovationDubai, United Arab Emirates – November 27, 2025: This UAE National Day, Ajmal Perfumes pays tribute to a nation that transformed dreams into reality through courage, unity, and an enduring vision. As the UAE proudly marks its 54th National Day, Ajmal Perfumes reflects on its own ......Read Full News

Armaf Reveals Its Latest Fragrance Club de Nuit Bling in a Dazzling Dubai Spectacle

Posted Date Wednesday, November 5, 2025 : 09:31(+4GMT)
 Fragrances 
Armaf Reveals Its Latest Fragrance Club de Nuit Bling in a Dazzling Dubai Spectacle

The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf Club de Nuit Bling Dubai, UAE ......Read Full News

Introducing CANEZA - A $1bn Legacy's Visionaire Launches a New Era of Modern Perfumery

Posted Date Tuesday, October 28, 2025 : 15:27(+4GMT)
 Fragrances 
Introducing CANEZA - A $1bn Legacy's Visionaire Launches a New Era of Modern Perfumery

UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury.Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Caneza, a new fragrance house born from the creative lineage of Rasasi, will officially launch at ......Read Full News

Middle Eastern Fragrance Brands Take Centre Stage At Beautyworld Middle East 2025

Posted Date Friday, October 24, 2025 : 15:35(+4GMT)
 Fragrances 
Middle Eastern Fragrance Brands Take Centre Stage At Beautyworld Middle East 2025

Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery. Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global ......Read Full News

Sterling Perfumes brings creators, celebrities and AED 1 million challenge together in Dubai

Posted Date Thursday, September 4, 2025 : 13:39(+4GMT)
 Fragrances 
Sterling Perfumes brings creators, celebrities and AED 1 million challenge together in Dubai

Dubai’s top creators and international influencers explore culture, fragrance and creativity at TheTimeless CollectiveGlobal fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons Ebraheem ......Read Full News

Ajmal Perfumes introduces Whiffs of Wonder - a back-to-school fragrance line created for kids

Posted Date Tuesday, August 19, 2025 : 13:00(+4GMT)
 Fragrances 
Ajmal Perfumes introduces Whiffs of Wonder - a back-to-school fragrance line created for kids

Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children.Now available across Ajmal stores in the GCC, the Whiffs of Wonder ......Read Full News

Ombre D'Or and Perle D'Or; ARMAF Perfumes pays ode to Kintsugi with gender neutral fragrances

Posted Date Monday, August 4, 2025 : 13:38(+4GMT)
 Fragrances 
Ombre D'Or and Perle D'Or; ARMAF Perfumes pays ode to Kintsugi with gender neutral fragrances

Inspired by finding beauty in the broken, the brand-new range offers unpolished luxury, unraveling a deeper connection with the inner soul and outer being.Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of Ombre ......Read Full News

Collection De L'atelier Blooms Again

Posted Date Tuesday, April 8, 2025 : 14:05(+4GMT)
 Fragrances 
Collection De L'atelier  Blooms Again

Collection de l’Atelier 2024 edition launchAPRIL 2025Henry Jacques is proud to reveal its second edition of ‘Collection de l’Atelier’, a collection of limited-edition perfumes created from its very own Rose harvest. This year, the magnificent HJ Rose de Mai absolute gives rise to a new trio of fragrances.Rose Très Rose ......Read Full News

Lattafa's New Gourmand Range Blends Timeless Elegance with Irresistible Fragrance Notes

Posted Date Monday, March 3, 2025 : 14:37(+4GMT)
 Fragrances 
Lattafa's New Gourmand Range Blends Timeless Elegance with Irresistible Fragrance Notes

Dubai, February 2025: Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand Range. Concocting a mix of irresistible notes, the newest range includes six signature fragrances with ‘Victoria’ ......Read Full News

DKNY Unveils DKNY 24/7 Eau de Parfum – A Fragrance That's Always On

Posted Date Sunday, March 2, 2025 : 21:46(+4GMT)
 Fragrances 
DKNY Unveils DKNY 24/7 Eau de Parfum – A Fragrance That's Always On

Dubai, United Arab Emirates, 2025 – In an exclusive launch event in Burj Khalifa, DKNY, the iconic New York fashion house, proudly introduces DKNY 24/7 Eau de Parfum, a bold new fragrance inspired by the city’s unstoppable energy. Designed for those who live life without limits, DKNY 24/7 embodies the essence of confidence, movement, ......Read Full News

Ajmal Perfumes Introduces The Untold Stories: A Landmark Collection of Five Exquisite Fragrances launch at Atlantis Royal

Posted Date Sunday, February 9, 2025 : 21:17(+4GMT)
 Fragrances 
Ajmal Perfumes Introduces The Untold Stories: A Landmark Collection of Five Exquisite Fragrances launch at Atlantis Royal

Ajmal Perfumes unveils a groundbreaking fragrance collection celebrating the artistry of globally renowned perfumers and redefining the essence of individuality and creativity in perfumery.Dubai, United Arab Emirates 8th February 2025- Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, unveils The Untold Stories, marking a ......Read Full News

Ahmed Al Maghribi Perfumes celebrates 25 years of business excellence; announces global expansion plan

Posted Date Wednesday, February 5, 2025 : 16:00(+4GMT)
 Fragrances 
Ahmed Al Maghribi Perfumes celebrates 25 years of business excellence; announces global expansion plan

A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years; As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one; With 25 years of perfumes manufacturing, Ahmed Al Maghribi Perfumes has ......Read Full News

Scent-sational Gifting: Top 5 Ajmal Perfumes to Celebrate the Holidays

Posted Date Friday, December 27, 2024 : 09:49(+4GMT)
 Fragrances 
Scent-sational Gifting: Top 5 Ajmal Perfumes to Celebrate the Holidays

Dubai, 26th December, 2024: As the holiday season rolls in, finding the perfect gift for your loved ones can be a challenge. Whether you're marking Christmas, celebrating New Year, or embracing the charm of winter gatherings, a thoughtful gift can make every moment unforgettable. This year let Ajmal Perfumes up-lift your gifting game with a ......Read Full News

Rasasi Perfumes brings ancient essence of oud to metaverse, launching first-ever virtual oriental scent experience

Posted Date Wednesday, November 27, 2024 : 14:39(+4GMT)
 Fragrances 
Rasasi Perfumes brings ancient essence of oud to metaverse, launching first-ever virtual oriental scent experience

Dubai, UAE – November 27, 2024 – Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced ......Read Full News

Ajmal Perfumes Enhances Travel Retail with New Boutique in Muscat Duty Free

Posted Date Monday, November 25, 2024 : 10:59(+4GMT)
 Fragrances 
Ajmal Perfumes Enhances Travel Retail with New Boutique in Muscat Duty Free

Muscat, Oman – 25th November 2024 – Ajmal Perfumes, a world-renowned luxury fragrance house boasting a rich heritage that spans over seven decades, proudly announces the opening of its exclusive boutique at Muscat Duty Free. This expansion continues Ajmal Perfumes' legacy of offering luxurious and convenient fragrance experiences ......Read Full News

Light up your Diwali with Ambiance by Talata – where every scent tells a story!

Posted Date Thursday, October 17, 2024 : 11:23(+4GMT)
 Fragrances 
Light up your Diwali with Ambiance by Talata – where every scent tells a story!

Celebrate Diwali with Exclusive Luxury Gifting Collection17th October 2024 Dubai, UAE – This Diwali, illuminate the Festival of Lights with the perfect balance of elegance and warmth as Ambiance by Talata unveils its Gifting Collection. Featuring luxurious home fragrances, personalized perfumes, and indulgent body care sets, this curated ......Read Full News

Ajmal Perfumes Unveils New Luxury Fragrances in the UAE

Posted Date Wednesday, October 2, 2024 : 15:15(+4GMT)
 Fragrances 
Ajmal Perfumes Unveils New Luxury Fragrances in the UAE

-Golden Hawk, Blue Hawk, and Feather Blossom-Dubai, United Arab Emirates, 1st Oct 2024: Ajmal Perfumes, a global farm-to-fragrance brand with seven decades of craftsmanship in the intricate art of perfumery, proudly announces the exclusive launch of three new scents – Golden Hawk, Blue Hawk, and Feather Blossom in UAE. Each fragrance is ......Read Full News

A Royal Tribute: Amouage's Gift of Kings Collection

Posted Date Friday, September 20, 2024 : 10:57(+4GMT)
 Fragrances 
A Royal Tribute: Amouage's Gift of Kings Collection

The Gift of Kings Collection from Amouage reflects the brand's Omani heritage, offering opulent perfumes crafted with rich, rare ingredients. The collection embodies royalty and timeless elegance, positioning Amouage as a symbol of luxury. Key pieces include sophisticated fragrance gift sets such as Honour Woman, Reflection Man, and Guidance, ......Read Full News

Ojar and Alila Hinu Bay Collaborate for an Unforgettable Sensory Journey

Posted Date Wednesday, September 11, 2024 : 14:12(+4GMT)
 Fragrances 
Ojar and Alila Hinu Bay Collaborate for an Unforgettable Sensory Journey

In a splendid fusion of luxury and tradition, OJAR, the renowned Omani fragrance house founded by Sheikha Hind Bahwan, has unveiled an exclusive collaboration with Alila Hinu Bay—Oman's opulent retreat perched along a pristine coastline—to celebrate the rich heritage of Salalah's ancient perfume trade route.Situated on the ......Read Full News

Signature scents in the sky: Emirates creates new exclusive fragrances with luxury organic brand, VOYA

Posted Date Friday, September 6, 2024 : 12:50(+4GMT)
 Fragrances 
Signature scents in the sky: Emirates creates new exclusive fragrances with luxury organic brand, VOYA

Dubai, UAE, 5 Sept 2024: Emirates continues to enhance and elevate the fly better experience for its customers, this time unveiling a new collaboration with the Irish brand renowned for spearheading organic luxury – VOYA.Recently launched onboard flights in First and Business Class, Emirates has partnered with VOYA to develop bespoke Eau de ......Read Full News

How long does a travel size perfume last?

Posted Date Sunday, August 11, 2024 : 15:06(+4GMT)
 Fragrances 
How long does a travel size perfume last?

The allure of a captivating fragrance is undeniable, and small size perfumes offer convenience without sacrificing style. However, their compact size often raises concerns about their smell longevity. To maximize the lifespan of your favorite scent while on the trip, becoming familiar with factors that influence perfume duration is essential. This ......Read Full News

Amouage Mirage – The Vision of The Omani Desert Through an Ephemeral Boutique at The Grove LA

Posted Date Monday, August 5, 2024 : 11:27(+4GMT)
 Fragrances 
Amouage Mirage – The Vision of The Omani Desert  Through an Ephemeral Boutique at The Grove LA

5 August 2024: The ephemeral Amouage boutique at The Grove stands as an eternal ode to the rich heritage and landscapes of Oman, seamlessly blending tradition and modernity. Adhering to Amouage's core identity and contemporary spirit that epitomizes Omani craft and culture, this temporary space harmoniously integrates into The Grove in the ......Read Full News

Amouage presents Rare Is The Rose, a poetic and cinematic tribute to the Omani Rock Rose

Posted Date Monday, June 24, 2024 : 11:40(+4GMT)
 Fragrances 
Amouage presents Rare Is The Rose, a poetic and cinematic tribute to the Omani Rock Rose

Amouage, the Omani High Perfumery House, proudly presents the precious Omani Rock Rose in a recently released short movie entitled ‘Rare is the Rose.’ The cinematic journey is a tribute to the Queen of Roses as she reigns over the slopes of the Jabal Al Akhdar, in Oman with her rare beauty and distinctive unique scent. ‘Rare is ......Read Full News

Ajmal Perfumes Unveils Eau D'Oud- A New Standard of Elegance and Luxury

Posted Date Thursday, June 20, 2024 : 10:52(+4GMT)
 Fragrances 
Ajmal Perfumes Unveils Eau D'Oud- A New Standard of Elegance and Luxury

Ajmal Perfumes launches Eau D’Oud, a luxurious new fragrance that blends fresh citrus, floral, spicy, and rich oud notes, creating an unforgettable aromatic experience.20th June 2024, Dubai, United Arab Emirates: Ajmal Perfumes, the seven-decade-old perfume connoisseur, unveils its newest marvel, Eau D’Oud, a fragrance that redefines ......Read Full News

The House Of Amouage Introduces Its Spring Gift Sets Selections

Posted Date Monday, June 3, 2024 : 15:27(+4GMT)
 Fragrances 
The House Of Amouage Introduces Its Spring Gift Sets Selections

Amouage introduces three extraordinary gift sets to enchant customers – Honour Woman, Reflection Man and Interlude Man – three new Spring Gift Sets containing a full-size Eau de Parfum and a 10ml travel spray of its Extrait version, Honour 43 Woman, Reflection 45 Man and Interlude 53 Man.The Gift Sets are perfect companions to immerse ......Read Full News

Scents That Stir Emotion: UAE-Based Entrepreneur Paola El Sitt Unveils Her Evocative Mlle Paola Perfumes

Posted Date Wednesday, May 15, 2024 : 16:48(+4GMT)
 Fragrances 
Scents That Stir Emotion: UAE-Based Entrepreneur Paola El Sitt Unveils Her Evocative Mlle Paola Perfumes

Dubai, United Arab Emirates - May, 2024 - Renowned UAE-based entrepreneur and mega-influencer, Paola El Sitt, proudly announces the official relaunch of Mlle Paola (MP) Perfumes newest collection designed by France's esteem perfumers Extraits de Parfum. , calling for a momentous occasion in the realm of fragrance within the region. The new ......Read Full News

Henry Jacques launches Collection de l'Atelier

Posted Date Tuesday, April 16, 2024 : 12:54(+4GMT)
 Fragrances 
Henry Jacques launches Collection de l'Atelier

WHAT IS A ROSE?As a universal symbol, the rose means so many things to so many different people. The flower itself, holds all the powers of nature within its petals. A beauty to the eyes and a wonder to smell.Almost every day, we encounter the notion of the rose: in décor, haute couture, bonbons, the variations are endless… The true rose, ......Read Full News

Al Haramain Group shares its business growth by hosting UAE's largest Iftar for 5,000 people as it expands market

Posted Date Wednesday, March 27, 2024 : 13:26(+4GMT)
 Fragrances 
Al Haramain Group shares its business growth by hosting UAE's largest Iftar for 5,000 people as it expands market

Date: Dubai, UAE, March 26, 2024News Highlights Al Haramain Perfumes expanded its global retail network to 120 stores worldwide Al Haramain Perfumes – Made in the UAE – are exported to more than 70 countries from its UAE production facilities The UAE perfume market size reached US$614.3 million in 2022. It is expected to reach US$1.15 ......Read Full News

Eid Gift Guide – Fragrance Edition

Posted Date Tuesday, March 26, 2024 : 14:02(+4GMT)
 Fragrances 
Eid Gift Guide – Fragrance Edition

This Eid, elevate your scent game with Amouage and NEST. Whether you’re searching for the perfect gift for your family, friends, or even yourself this selection offers a luxurious sensory experience that transcends the ordinary.Please don’t hesitate to be in touch if you need any further details from my side.Rediscover the Secret ......Read Full News

Ramadan Fragrance Gift Guide With Amouage and Nest Fragrances

Posted Date Thursday, March 14, 2024 : 11:22(+4GMT)
 Fragrances 
Ramadan Fragrance Gift Guide With Amouage and Nest Fragrances

In the spirit of Ramadan which is synonymous with giving, you can’t go wrong with a thoughtful gift for your loved ones. Embrace the season with these floral fragrance selections from Amouage and NEST New York fragrance. For those who love a rich and layered floral scent, the new Love Delight from Amouage is full of charm, warmth and depth, ......Read Full News

UAE's Newest Home-Grown Fragrance Brand –FARIDAH– Unveiled, Complements The $12.4 bn Perfume Industry

Posted Date Tuesday, February 27, 2024 : 11:34(+4GMT)
 Fragrances 
UAE's Newest Home-Grown Fragrance Brand –FARIDAH– Unveiled, Complements The $12.4 bn Perfume Industry

Faridah F Ajmal, the first Asian woman perfumer-turned entrepreneur, unveils the unique oriental and French perfume collections, marks the occasion with a 10-Day Oudh Extravaganza and exclusive store launch in Al Wasl, Jumeirah. “FARIDAH” is a new home-grown fragrance brand launched by perfume connoisseur Faridah F Ajmal – who ......Read Full News

Luxury Perfumery Pioneer Navitus Parfums Launches in Dubai

Posted Date Friday, February 23, 2024 : 14:07(+4GMT)
 Fragrances 
Luxury Perfumery Pioneer Navitus Parfums Launches in Dubai

Dubai, United Arab Emirates – Navitus Parfums, the niche luxury perfumery brand imagined in the UAE and crafted by world-class master perfumers from France, officially launched in the UAE today.This marks a significant milestone for a brand that continues to redefine the global luxury perfumery experience with its commitment to quality, ......Read Full News

Ajmal Perfumes - Valentine's Day Listings

Posted Date Monday, February 5, 2024 : 16:14(+4GMT)
 Fragrances 
Ajmal Perfumes - Valentine's Day Listings

Here is a short blurb about the product- 1. FEATHER BLISS: Feather Bliss evokes the charm of vintage French perfumery. It gracefully combines zesty Bergamot and Lemon for a refreshing opening, followed by a delicate floral heart. The scent concludes with warm notes of Cedarwood, Tonka Beans, and Musk. If a scent could perfectly encapsulate luxury ......Read Full News