Dubai, United Arab Emirates, 2025 - In an exclusive launch event in Burj Khalifa, DKNY, the iconic New York fashion house, proudly introduces DKNY 24/7 Eau de Parfum, a bold new fragrance inspired by the city’s unstoppable energy. Designed for those who live life without limits, DKNY 24/7 embodies the essence of confidence, movement, and modernity-always ready, always on, just like New York itself.

Crafted by Frank Voelkl, Principal Perfumer at DSM-Firmenich, this Textural Floral Woody Musk fragrance mirrors the dynamic rhythm of New York, transitioning seamlessly from day to night. The fragrance top notes are Pink Pepper, Rhubarb, Captive Quincester - a vibrant, electrifying opening reminiscent of the city’s pulse. Heart notes are Rose Centifolia, Tuberose, Jasmine Sambac India - a lush, floral composition capturing the diversity and romance of urban life. DKNY 24/7 base notes are Upcycled Cedarwood, Upcycled Sandalwood, Upcycled Musk, Ambrox® - a warm, lasting trail that echoes the resilience of a city that never sleeps.

During the event, Mr.Jean Madar, CEO of Inter Perfume, expressed his views about the new colloection, and said,  “The hourglass-shaped bottle symbolizes the perpetual movement of New York, reflecting the city's fluid transition from day to night. Finished in a striking chrome silver coating, the design pays homage to the city’s architectural marvels, while the futuristic metallic canister ensures the bottle stands out as a statement piece-just like the city itself. Attendees experienced the electrifying spirit of DKNY 24/7 firsthand in an evening of immersive storytelling, music, and city-inspired glamour”.

DKNY 24/7 Eau de Parfum will be available for purchase on DKNY.com and at select retailers in the United Arab Emirates and worldwide.