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The World's #1 Brow Brand Does Services In the heart of the Middle East—where beauty isn't just admired, it's a way of life—Benefit Cosmetics reigns supreme as the #1 brow brand in the world. Bringing its brow expertise to Benefit boutiques and Sephora stores across the region, Benefit offers a lineup of ......Read More
Thursday, November 6, 2025
Get ready to tint your way to K-beauty perfection! The K-beauty lip look has officially gone global—and we're so here for it. You've definitely seen it all over your feed: that soft, diffused pop of color right in the center of the lips that fades beautifully towards the edges. It's chic, effortless, and just a ......Read More
Wednesday, November 5, 2025
Blending centuries-old Ayurvedic wisdom with modern scientific innovation, Almora Botanica introduces a new era of mindful sophistication to Dubai’s wellness landscape. Founded by Ravi Prasad, a lifelong practitioner of Ayurvedic medicine, the brand redefines skincare that is pure, effective, and sustainable, rooted in prevention, ......Read More
The grand reveal, named 'The Legacy in Light,' took over Bluewaters Island on October 26th in a breathtaking display of drones, immersive experiences, and an exclusive dinner As part of the ceremony, Dubai icon, entrepreneur, and television personality Ebraheem Al Samadi was named the official face of Armaf ......Read More
Middle East, 29 Oct 2025: As October ushers in cooler days and breezy nights, life in the UAE, Saudi Arabia, and across the region moves outdoors once again. From sunset picnics at Al Qudra Lakes to seaside brunches in Jeddah, autumn marks the start of the most vibrant social season. Catrice's Melted Sun Cream ......Read More
Thursday, October 30, 2025
Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC. Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters. Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as ......Read More
Tuesday, October 28, 2025
UAE’s newest homegrown perfume house debuts at Beautyworld Middle East, blending Rasasi’s legacy with a bold new vision for accessible luxury. Dubai, UAE: October 22, 2025: Marking a defining moment in the evolution of regional perfumery, Canéza, a new fragrance house born from the creative lineage of Rasasi, will officially launch ......Read More
This is the blush drop you’ve ALL been waiting for! HUDA BEAUTY’s very first powder blush is finally here, and we’ve gone all out, with not one, not two, but THREE brand-new limited edition matte powder palettes to play with! Each one comes packed with three ultra-pigmented matte blushes + a pearl blushlighter ......Read More
There's a new beauty obsession heating up your feed — The Toasty Makeup Look. Think sun-kissed warmth meets golden hour glow — a flattering mix of velvety matte skin, soft brown tones, and flickers of golden shimmer that make every complexion look deliciously warm. It's the beauty version of your favorite fall latte — ......Read More
Beautyworld Middle East 2025 hosts the world’s largest fragrance trade platform — a show within a show, spotlighting the meteoric rise of Middle Eastern perfumery. Quintessence, Signature Scent, Natural Notes and Next in Fragrance headline a 360° programme that unites artisan creators, ingredient houses, and global ......Read More
Friday, October 24, 2025
United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its ......Read More
Count down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers ......Read More
Thursday, October 23, 2025
Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, ......Read More
Wednesday, October 22, 2025
The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again ......Read More
Thursday, October 16, 2025
DWTC – October 27-29, 2025 United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French ......Read More
Tuesday, October 14, 2025
Lights, camera... complexion! As fashion week takes over, one thing's certain: everyone wants that picture-perfect base. Whether you're front row, behind the scenes, or serving runway-ready looks on your daily stroll, our iconic POREfessional family has got your skin camera-ready — no filter required. With the launch ......Read More
Wednesday, October 8, 2025
United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, ......Read More
Monday, October 6, 2025
If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral "sunburnt flush" to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich ......Read More
Thursday, October 2, 2025
It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even ......Read More
Friday, September 26, 2025
There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless ......Read More
Thursday, September 25, 2025
essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood. The Juicy Icons: JUICY BOMB Glossy Butter Balm – A buttery balm ......Read More
Wednesday, September 24, 2025
When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement. The Dark Cocoa Eyeshadow Palette Inspired ......Read More
From under-eye brightening to full face lifting, the new multitasking SHEGLAM Insta-Ready Ultra-Fine Blur & Lift Setting Powder Duo gives lift and sculpt with a pressed powder, and an ultra-blurring, smoothing effect with a loose powder, all in one sleek, 2-in-1 on-the-go mirror compact. Say hello to your new complexion BFF with the ......Read More
Wednesday, September 17, 2025
Top Tips for Energy and Focus This Season, Backed by Swiss Precision and Science Dubai, UAE, September 11, 2025 — With the new season bringing back-to-school mornings and busy work routines, staying energized and focused becomes more important than ever. Nooria, the Swiss micro-nutrition brand, introduces its expert-backed Energy ......Read More
Thursday, September 11, 2025
Summer is here, and so is the heat. That means sweat, SPF, and long days that leave pores begging for a little extra love. Luckily, we have the ultimate three-step routine to keep skin feeling fresh, clear, and hydrated—even when the temps are climbing. From cleansing that melts the day away to hydration that feels like a cool dip in the ......Read More
Wednesday, September 10, 2025
Dubai’s top creators and international influencers explore culture, fragrance and creativity at The Timeless Collective Global fragrance powerhouse Sterling Perfumes Industries officially launched “The Timeless Collective” at The Agenda, Media City, in a star-studded evening attended by Dubai’s social scene icons ......Read More
Thursday, September 4, 2025
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the ......Read More
Tuesday, September 2, 2025
Hourglass Partners with Globally Renowned Tattoo Artist Sasha Unisex to Transcend Beauty Through This Year’s Holiday Palettes STRICTLY EMBARGOED UNTIL AUGUST 14, 2025 LOS ANGELES, CA — Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics unveils this season’s iconic Ambient Lighting Edit Unlocked palettes, ......Read More
Friday, August 29, 2025
Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence. This hydrating lipstick delivers buttery-soft comfort, high-shine ......Read More
Friday, August 22, 2025
Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer. Plumping ......Read More
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. Join the movement! 💕💕 Find ......Read More
Thursday, August 21, 2025
Restore Your Post-Holiday Hair, the Parisian Way Dubai, UAE – August 20 2025: After months of sun, sea, and styling, your hair might be telling its own version of your summer story. As you transition back into everyday life, whether that means long days at work, the return of school runs, or simply a shift in season, Christophe ......Read More
Wednesday, August 20, 2025
IIJS Premiere set to drive ₹70,000 crore in business over the next quarter FTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit Bhansali IIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO ......Read More
Tuesday, August 19, 2025
Dubai, UAE, August 19th, 2025: Ajmal, the region’s leading premium fragrance house with a heritage spanning over 74 years, is welcoming the new school year with the enchanting Whiffs of Wonder collection; a playful line of six thoughtfully crafted fragrances for children. Now available across Ajmal stores in the GCC, ......Read More
SHEGLAM just gave its fan-favourite liquid contour the ultimate glow-up, and it’s about to change the way you sculpt. Just one contour meets all your contouring needs with the new SHEGLAM Precision Sculpt Liquid Contour Duo, a smart upgrade that delivers seamless results and that perfect balance between subtle definition and major ......Read More
Monday, August 18, 2025
There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help ......Read More
Friday, August 15, 2025
Because the only thing more important than your first-day outfit is your hair Dubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to ......Read More
Thursday, August 14, 2025
SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM ......Read More
Monday, August 11, 2025
A Swiss-Crafted, Tailored Approach to Unlocking Your Full Energy Potential Dubai, UAE, 25 July 2025: Nooria, the premium Swiss dietary supplement brand known for its clean, science-backed formulations, has officially launched its Personalized Supplement Program in the UAE. This innovative solution offers a tailor-made supplement plan designed ......Read More
Thursday, August 7, 2025
We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. 💕💕Join the ......Read More
Tuesday, August 5, 2025
Inspired by finding beauty in the broken, the brand-new range offers unpolished luxury, unraveling a deeper connection with the inner soul and outer being. Offering a still, uplifting, and lasting experience in a fast-paced fragrance world, ARMAF Perfumes, the UAE’s leading perfumers, add depth to fragrance wearing with the launch of ......Read More
Monday, August 4, 2025
It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, ......Read More
Tuesday, July 29, 2025
As the beauty world embraces the playful and sun-kissed faux freckles trend, we are thrilled to share how you can achieve this effortlessly chic look using our iconic products. Whether you're aiming for a radiant glow or a soft flush, we have just the right tools to help you create that dreamy, sunlit effect! Radiant Sunkissed ......Read More
Subtlety is taking a backseat with SHEGLAM’s latest brainchild, the new SHEGLAM Lashlighter Up & Out Mascara. Much like your favorite school highlighter, this electric-colored tube is impossible to miss, and neither are your lashes once it’s on. Just one swipe and your eyes go from half-asleep to naturally luminous, as if you ......Read More
Hot weather, cold AC, surprise sunburns and iced coffee on loop. It's officially that time of year when your skin is begging for a drink. Luckily, the SHEGLAM skin hydration heroes have entered the chat with their high-performance, glow-boosting, bounce-inducing formulas. Whether you're melting under the midday ......Read More
Thursday, July 24, 2025
Celebrate the season with scents inspired by nature's most vibrant waterscapes Dubai, UAE – June 16th 2025: As the summer sun reaches its peak, House of Noya invites fragrance lovers on a sensory journey that captures the freedom, warmth, and wanderlust of the season. Acqua Collezione is a six-piece fragrance series that ......Read More
Thursday, July 17, 2025
Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick. This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable ......Read More
Friday, July 11, 2025
Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye Looks Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is ......Read More
Dubai, UAE – July 09 2025: Whether you're chasing the sun in Bali, skiing in the Alps, or enjoying a cozy staycation in the UAE, great hair days should always travel with you. Meet Christophe Robin's curated collection of travel-sized essentials, all under 100ml and perfectly sized for your hand luggage, tote bag, or vanity ......Read More
Wednesday, July 9, 2025
Confession time: most of us are loyal to just a few shades in our palettes, while the rest sit untouched (and silently judge us). That's exactly what inspired the new SHEGLAM Daydreamer Mini Palette, a four-shade wonder designed to give you the colors you'll actually use, in a format that finally makes sense. It all ......Read More
Tuesday, July 1, 2025
Dubai, United Arab Emirates, 30 June 2025 – In celebration of Self-Care Month (24 June – 24 July), BUFARMA invites you to reset your skincare ritual with science-led, sustainable formulations designed to nourish the skin and restore balance. Whether you're navigating a busy travel schedule, long workdays or simply seeking a ......Read More
Monday, June 30, 2025
Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season long Why You'll Love It: Bold Power Blue: Add a playful pop of color to your ......Read More
Wednesday, June 25, 2025
FOUNDATION Stick This season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION ......Read More
Monday, June 16, 2025
June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze: Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime ......Read More
Monday, June 9, 2025
Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup! This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly ......Read More
Buffalo Milk-Infused Beauty for Radiant, Nourished Skin All Season Long Dubai, United Arab Emirates, 28 May 2025 – With the summer season around the corner, maintaining skin hydration becomes more than just a beauty concern—it’s a necessity. Whether you’re escaping the heat or staying local, BUFARMA offers a considered ......Read More
Tuesday, June 3, 2025
Eid is around the corner, and it's time to bring your A game to every family gathering and festive dinner. Let's check out which of SHEGLAM's cult favorites are in the mix as your not-so-secret glam essentials for that special Eid glow: SHEGLAM Sunburst Glow Mixer is straight-up sunshine in a bottle. ......Read More
As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine. This month, the spotlight is on the Soft Glam Filter Stick and the Diamond ......Read More
Monday, June 2, 2025
Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip ......Read More
Friday, May 30, 2025
This collaboration focuses on advancing women's development through education, community, and faith-based leadership, creating a secure space for the next generation of Muslim women leaders to grow, showcase their talents, and thrive within the global halal ecosystem. ParagonCorp, Indonesia's largest beauty company, through its flagship ......Read More
Thursday, May 29, 2025
May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations. Get whisked over the rainbow ......Read More
Monday, May 26, 2025
Paris's Most Iconic Haircare Brand Makes Its Debut in the Emirates Dubai, UAE – May 26, 2025 – Christophe Robin, the renowned French luxury haircare brand, has officially launched in the UAE, catering to the growing demand for premium, results-driven haircare in the region. With over two decades of trailblazing ......Read More
Travel-proof skincare, wherever the journey takes you Between dehydrating cabin air, jet lag, and time zone whiplash, travelling can take a serious toll on the skin. For the modern globetrotter, especially one juggling long-haul meetings with late-night dinners or back-to-back getaways, maintaining a consistent beauty routine that works across ......Read More
Friday, May 23, 2025
As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is ......Read More
Thursday, May 22, 2025
May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for. At first ......Read More
Friday, May 16, 2025
Dubai, UAE — 8 May 2025. May marks International Skin Cancer Awareness Month, and UAE dermatologists urge residents to rethink how they protect themselves from the Middle Eastern sun. With nearly 1,000 new expatriates arriving daily, many unfamiliar with the region’s intense UV levels, experts warn that skin damage ......Read More
Tuesday, May 13, 2025
INTRODUCING: VEIL HYDRATING SKIN TINT Hourglass Cosmetics has launched the Veil Hydrating Skin Tint across the GCC, available exclusively at Sephora Middle East - the only skin tint clinically proven to instantly boost hydration. What it is: A lightweight, skincare-infused tint that delivers all-day hydration and a dewy, sheer glow. ......Read More
All about Luxury Hair, Beauty and Fragrance in Dubai.
All about Luxury Hair, Beauty and Fragrance in Dubai.