There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help from us. We have everything you need to recreate the Island Girl aesthetic — whether you're on the Amalfi Coast or just adding a touch of escapism to your daily routine.

Sunkissed Complexion

At the heart of the look is healthy, radiant skin. Use our Hoola Wave Bronzing Balm for a natural-looking warmth with a cream texture that blends effortlessly. The waterproof & sweatproof formula is enriched with jojoba seed oil, shea butter, and avocado oil — to nourish your skin. It's available in 5 island-kissed shades & will give you that dewy, bronzed finish without the UV damage.

Insider Tip: Pair your bronze with a flush of color using Floratint, our hydrating lip and cheek stain. It creates a fresh, floral flush that mimics that post-beach-day glow. The smudge-proof, long-wearing formula makes it ideal for tropical temperatures (or just a long workday).

Glossy, Moisturized Lips

A signature of the Island Girl Look is a sheer, glossy lip that looks effortless — not overdone. To achieve that, use our Splashtint. in shade Summer Fling. It's a glossy lip tint that provides 8-hour moisture with a high-shine finish, all in a water-resistant formula. It's the kind of product that feels like nothing, looks like everything, and lives happily in every beach bag or makeup pouch.

Feathered Island Brows

The brows in this trend aren't overly structured — they're lifted, soft, and subtly defined. Use 24HR Brow Setter, our all-time favorite clear brow gel, it locks hairs into place with a flexible hold that lasts from morning swims to sunset cocktails. It dries quickly, resists flaking, and keeps brows perfectly in place without looking stiff or overly styled.

Fun Fact: It comes in a mini version too! Perfect for your island getaways, ensuring your brows stay flawless on the go.

Highlight, But Make It Island Light

No Island Girl look is complete without a soft, luminous highlight that catches the light in all the right places. Use our Glowlala Highlighter to elevate your glow & bring the vacation vibes straight to your high points. With six luminous shades to choose from, it's perfect for sweeping onto cheekbones, collarbones, and even eyelids for that all-over, caught-the-sunset kind of glow.

Insider tip: Use it on the inner corners of your eyes for an instant bright-eyed, rested-on-a-beach effect.

You are now ready to embrace your inner Island girl !

The Island Girl Look is more than a trend — it's a whole mood. It's that carefree confidence that comes from feeling a little sun-kissed, a little glossy, and a lot like your favorite version of yourself!