Dubai, United Arab Emirates, October 2024: RIOBELO, the sustainable Brazilian hair care brand, is thrilled to announce its participation at Beautyworld Middle East 2024, the region’s largest trade fair for beauty, hair, and wellness. From October 28th-30th, RIOBELO will present its innovative range of hair care products, designed to bring ......Read More

Say hello to our newest & most improved Pert Plus shampoo and conditioner combo that promises Softer hair from the very first wash, powered by natural ingredients. And designed exclusively, meet Pert Men—a thoughtfully crafted 4-in-1 formula to cater to your hair, face, beard, and body needs. At Pert, our experts harness the power ......Read More

OCTOBER 14, 2024 – SHEGLAM has been pushing the boundaries of beauty for years, and now it’s taking it to the next level with the launch of SHEGLAM HAIR. This new line is all about embracing hairstyling without compromise – because why not have fabulous style and healthy hair? With SHEGLAM HAIR, your locks will shine brighter, ......Read More

I'm excited to introduce the Shark® FlexStyle, the latest innovation in hair care that's making waves in the UAE. Building on the success of the Shark SmoothStyle, the FlexStyle takes styling to new heights, offering unmatched versatility for the diverse beauty needs of the UAE market. Why the Shark® FlexStyle Stands ......Read More

UAE, Dubai, 9th Sep 2024: Shark Beauty, the creators of the viral hair styling sensation Shark FlexStyle, introduces two new Air Styling systems, Shark FlexFusion and Shark FlexFusion Straight, designed to use for wet or dry styling. The fast dryer flexes into a versatile multi-styler that is now smaller and lighter vs. Shark FlexStyle. FlexFusion ......Read More

Living Proof®, founded by MIT scientists and leading hair stylists, pioneers science-driven, inclusive haircare solutions for global consumers. Its multi-award-winning products have achieved worldwide acclaim, with one bottle of Perfect hair Day™ dry shampoo sold every 30 seconds. The brand celebrated its regional launch with an ......Read More