DWTC – October 27-29, 2025

United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French Pavilion will highlight the country’s global leadership in beauty and cosmetics. Visitors and industry partners will discover an exceptional showcase of skincare, perfumes, wellness innovations, and private label products, reaffirming France’s role as a benchmark in the international beauty industry.

This year, the pavilion will feature a reimagined French Buzz Zone, spotlighting 12 rising brands with disruptive concepts. From think clean and conscious formulas, nutricosmetics, and AI-powered skincare diagnostics to eco-designed packaging and phygital retail concepts, this immersive zone offers a live showcase of the trends redefining beauty.

A fast-growing regional market

The GCC cosmetics market, valued at USD 8.5 billion in 2024, is projected to reach USD 14.4 billion by 2033, growing at nearly 6% CAGR. In the UAE alone, the cosmetics industry was worth USD 8.22 billion in 2024, with forecasts of USD 10.70 billion by 2030. With consumers seeking innovation, luxury, and sustainability, the Emirates have become not just a domestic hub but a strategic re-export platform for the entire Middle East and beyond.

French beauty: adapting, innovating , and inspiring…

The French cosmetics industry continuous to set global benchmarks, reaching around USD 24.5 billion in 2024, representing a growth of 6.8%. At Beautyworld Middle East, French exhibitors will showcase the full breadth of this expertise, unveiling biotech-driven skincare, eco-designed packaging, luxury and niche fragrances, and holistic wellness innovations. Their offerings are built on scientifically validated formulations, designed with sustainable development in mind, highlighting natural ingredients and the uncompromising quality of Made in France.

Among the highlights, this year’s presence includes :

• GALBEE PARIS, niche perfumery crafting emotion-driven compositions rooted in nature.
• MARY COHR, professional skincare brand merging natural actives with clinically validated protocols.
• GROUPE ARTHES, Grasse-based fragrance expert with a strong private-label track record.
• LABORATOIRES MANSARD, specialist in high-concentration botanical formulas and aromatherapy.
• L’OFFICE DES PARFUMS, marrying heritage with bespoke private-label creations.
• RARE PARIS COSMETICS, clean beauty disruptor with targeted sheet masks and serums.
• TECHNATURE, leader in sustainable cosmetic masks and custom contract manufacturing.
• TOURNAIRE SAS, renowned for recyclable aluminium packaging for essential oils and fine fragrances.

This diverse lineup reflects the strength of France’s savoir-faire, supported this year by Grasse Expertise, Cosmetic Valley, and the regional authorities of Centre-Val de Loire, Hauts-de-France, Normandy, and Nouvelle-Aquitaine.