October 29, 2025, Azores : Ignae, the award-winning luxury skincare brand rooted in the rich biodiversity of the Azores, proudly announces its further expansion in the Middle East with the exclusive launch at the new Rosewood Hotel in Doha and online at Qiyorro.com. At the heart of Rosewood Doha’s commitment to holistic well-being is Asaya, the city’s first members-only social wellness club. Designed as a sanctuary for renewal and connection, Asaya offers exclusive access to state-of-the-art facilities including serene bathhouses, Himalayan salt saunas, hammams, movement studios, and a selection of pools. Membership unlocks a highly personalized wellness journey guided by dedicated practitioners, integrating physical fitness, advanced skin health therapies, nutrition, and emotional balance. Beyond treatments, Asaya cultivates a vibrant community through curated workshops, immersive experiences, and lifestyle events making it not just a spa, but a private haven where Doha’s wellness-minded community can thrive.

 Ignae’s entrance into this unique wellness club marks another milestone in the brand’s mission to deliver transformative results to customers worldwide by leveraging biotechnology to create novel ingredients and develop high-performance skincare products from the natural resources of the Azores. Guests at Rosewood Doha are invited to experience Ignae’s award-winning products and signature treatments, powered by the brand’s proprietary EPC Factor® technology. Ignae’s spa philosophy is rooted in the crossroads of cultures and centuries of wisdom, inspired by the Azores, an archipelago shaped by Portuguese navigators who introduced Asian influences to the islands. From Japanese botanicals to Europe’s first tea plantation, cultivated with the expertise of Chinese tea masters, this spirit of exchange lives on in Ignae’s rituals. Treatments seamlessly unite the precision of European lymphatic detox with the restorative power of Traditional Chinese Medicine’s Tui Na and the artistry of Japan’s Kobido, the “Ancient Way of Beauty,” once reserved for empresses and geishas. Enriched with clean, sustainably sourced ingredients from the Azores and elevated by advanced scientific innovation, Ignae delivers a transformative spa experience that restores balance, awakens vitality, and celebrates beauty in its most authentic form.

Ignae is also available through Qiyorro, Qatar’s premier online luxury beauty and wellness destination. Known for its carefully curated portfolio of global brands, Qiyorro is dedicated to offering only the most innovative and effective products, making it the perfect platform to showcase Ignae’s award-winning range. With seamless shopping, expert product guidance, and free 24-hour express delivery across Qatar, Qiyorro has redefined the region’s beauty retail landscape, bringing luxury and convenience directly to discerning customers. This partnership not only places Ignae alongside some of the world’s most esteemed beauty names but also marks an important step in expanding our footprint in the Middle East. By joining forces with Qiyorro, we ensure that more consumers can access Ignae’s clean, science-driven skincare, rooted in the natural purity of the Azores; while enjoying the elevated retail experience they expect from a trusted, world-class platform. “By offering Ignae, we are introducing our customers to an award-winning brand that celebrates clean, responsibly sourced ingredients and the natural purity of the Azores,” combined with a truly unique signature spa treatments that are available in the world’s leading award-winning hotel spas in Asia and USA, remarked Najla Alfardan, founder of Qiyorro.

Ignae’s expansion in Doha follows its successful debut in the UAE, where the brand is available online through Powder Beauty and in person at Atlantis- The Palm, in Dubai. These locations, together with the new Qatar based partnerships, demonstrate Ignae’s growing presence in the region’s most prestigious destinations.

“Our EPC Factor® is the result of years of research from Azores Life Science, our R&D biotech platform,” said Miguel Pombo, Founder of Ignae. “The EPC Factor® encapsulate the botanicals and algae sustainably sourced from the Azores.   Ignae represents the latest innovation in biomimetic skincare, The EPC proprietary nanosomes encapsulation the botanical and algae ingredients in a  hydrophilic (water-loving) and lipophilic (oil-loving) actives, shielding them from oxidation, light degradation, and environmental stressors. This enables ignae’s products to effortlessly penetrate the skin's stratum corneum barrier, reaching the deeper dermis and basal layer where new cells form. This enables targeted cellular regeneration, unlike traditional topicals that sit on the surface.

  By using nature's gifts responsibly, we can develop powerful products that have a minimal impact on the planet. Our biotechnology also means we require 100 times less biomass to deliver results to our customers. This enables Ignae to be relevant to both younger conscious customers who value sustainability as well as those seeking anti-aging and performance-driven products.”

M. Claire Chung, CEO & Co-Founder of Ignae, added: “In developing our spa treatment concept, we were inspired by the history of the Portuguese navigators who brought botanical species from Asia that flourished in the volcanic soil of the Azores. Ignae uses extracts from Japanese cedar trees and camellias, species that thrive on the islands. Europe’s oldest tea plantation was even planted in the Azores with the help of Chinese tea experts. Hence, we combined Asian and European protocols in developing our signature treatments, blending ancient practices with modern biotechnology.”

Founded in 2017 by Miguel Pombo and relaunched in 2021 with the leadership of luxury and retail executive M. Claire Chung who joined as CEO & Co-Founder, Ignae continues to pioneer biotechnology-driven skincare. Their vision — six million years in the making — is to bring the power of the Azores to customers around the world through innovative, sustainable, and scientifically validated formulations.