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SHEGLAM's New 24K Gold Mascara Bottles Glam and Care into One Swipe
January 27th , 2025 – Get ready to strike gold – SHEGLAM is raising the bar on lash luxury with the launch of the All-In-One 24K Multi-Effect Mascara. Infused with real 24K gold and an irresistible blend of nourishing ingredients, this mascara promises an unmatched lash-enhancing experience in a bottle. Formulated with polypeptide, ......Read More
Monday, January 27, 2025
Essence Unveils Kingdom of Essentia: A New Era of Immersive Experiences in the Roblox Metaverse
The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts ......Read More
Friday, January 24, 2025
Get the Look: Cynthia Erivo's Golden Globes Glam by Benefit Cosmetics
By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was ......Read More
Friday, January 24, 2025
Catrice's Hottest Bestsellers in MENA – Flawless, Vegan & Affordable Beauty
Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best ......Read More
Tuesday, January 21, 2025
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Benefit Cosmetics is revealing its New Brow product: Mighty Fine Brow Pen
Superfine triple tip brow pen From the #1 brow brand worldwide comes a brand-new superfine brow pen. With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there — seriously, we checked. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day. ......Read More
Thursday, January 9, 2025
Stepping Into The Spotlight - How Hollywood's Glam Squad Became Award Season's Hot Topic
(Selena Gomez’s glam squad shared their post-Globes routine with the LYMA Laser before getting her ready for the red carpet) (MUA Holly Silius is a committed LYMA Laser user and also used it on Emma D’Arcy to achieve her fresh luminous look) Sounding the red carpet klaxon for the awards season ahead, Sunday January 5 marks the ......Read More
Wednesday, January 8, 2025
Extreme Lashes, Extreme Style: essence Goes Bold and Blue for the New Year
essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara, the ultimate game-changer for your lashes. With its electrifying blue shade and volumizing formula, this mascara is here to light up your eyes like never before. Designed to bring the drama and make your ......Read More
Wednesday, December 18, 2024
Get Ready to Shine – Catrice Drops the Melt & Shine Juicy Lip Balms
Catrice is turning up the glam with their newest obsession: the Melt & Shine Juicy Lip Balms. Say hello to lips that are glossy, juicy & seriously on point. These beauties melt onto your lips like butter, delivering a dreamy, radiant shine while keeping them hydrated and oh-so-soft. Made for trendsetters on the go, the Melt & Shine ......Read More
Wednesday, December 18, 2024
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Accio Beauty! SHEGLAM Drops the Spellbinding Harry Potter™ 2.0 Collection
December 16th, 2024 – Following the wand-wavingly wonderful success of the original Harry Potter x SHEGLAM collab, SHEGLAM simply couldn’t resist conjuring up some more magic! The new Harry Potter 2.0 Collection is finally here, ready to enchant beauty lovers and wizarding fans alike. Packed with entrancing essentials, this collection ......Read More
Monday, December 16, 2024
Prepping Your Skin for Flawless Holiday Looks with Benefit Cosmetics
As the holiday season approaches, our calendars fill up with festive events and family gatherings, all of which call for stunning makeup looks. However, with all the glamorous makeup, it's essential to keep your skin healthy and flawless. Benefit Cosmetics has the perfect products to help you prep your skin and ensure it's ready for ......Read More
Friday, December 13, 2024
Sensai total finish powder foundation launches in middle east
Our #1 foundation has undergone an upgrade to wear more comfortably and naturally. New SENSAI TOTAL FINISH offers the radiance of silky moisture and the precision of a powder in a single stroke. This expert blend of specially treated powders allows a smooth, non-powdery application with just enough coverage to let your natural beauty show ......Read More
Thursday, December 12, 2024
Enter Your High-Shine Era with the New SHEGLAM Crystal Jelly Glaze Stick
November 4th,2024 – A new shimmering marvel has dropped on the scene. The SHEGLAM Crystal Jelly Glaze Stick is made to deliver a dazzling, wet-look finish with just one effortless swipe, perfect for makeup lovers who want to captivate with a touch of magical shimmer. Now available in six jaw-dropping shades – Aura Blitz, Fuchsia ......Read More
Thursday, December 5, 2024
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Catrice Launches Invisible Cover Foundation: Where Comfort Meets Confidence in One Zone
Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully. We’re here ......Read More
Wednesday, November 27, 2024
What's Your Juicy? essence Introduces the JUICY BOMB glossy butter balm
Get ready to find your juicy with the all-new JUICY BOMB glossy butter balm, the latest addition to essence’s iconic JUICY BOMB collection. This new lip essential is a perfect blend of playful colours, irresistible flavours, and ultimate hydration, designed to take your lip care and style to the next level. The JUICY BOMB glossy ......Read More
Tuesday, November 26, 2024
Benefit Cosmetics is revealing its Benemart Holiday Collection!
We’re open for beauty all season long. Grab a cart and head to aisle fine, because it’s time to stock up on limited-edition, ultra-collectible sets for brows, pores, lashes, cheeks and more. Packed full of our bestsellers and all priced at holiday-special deals, they’re bound to fly off the shelves. Fresh beauty. Premium ......Read More
Tuesday, November 19, 2024
Welcome to LYMA's Black Friday!
Discover LYMA’s world-class anti-ageing innovations, which include the celebrity-favourite, LYMA Laser, highly-active LYMA Skincare and powerful, high-grade nutraceutical the LYMA Supplement. LYMA Power System 30% off Laser Starter Kit + Skincare Starter Kit + Supplement Starter Kit was £2,558.35, NOW £1,790.85, save ......Read More
Tuesday, November 12, 2024
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Brighten the Holiday Season with SHEGLAM's Limited-Edition Festive Glow Gift Sets
November 7th 2024 – This holiday season, SHEGLAM invites you to unwrap the glow with their first-ever SHEGLAM Festive Glow Gift Sets, a limited-edition launch that’s here to add sparkle to every celebration. Curated to light up your holiday look, these sets are perfect for adding that special touch of glamour and joy to your ......Read More
Thursday, November 7, 2024
Fall-ing for Benefit Cosmetics: How to Nail the Autumn Look, even if It's Still 35°C
Ah, autumn – the season of crunchy leaves, cozy sweaters, and pumpkin-spiced everything. At least, that's the fantasy. Here in the Middle East, we're still sweating under the sun while pretending it's a brisk fall day with our "hot" lattes (and I do mean hot – it's 35°C, and we're in boots). But hey, ......Read More
Wednesday, October 30, 2024
Go Big. Go Bold. Go All Day: Catrice 24H Extreme False Lash Effect Mascara Takes Volume to New Heigh ...
Introducing the ultimate game-changer for bold, dramatic lashes: Go Big. Go Bold. 24H Extreme False Lash Effect Mascara. With this mascara, bold beauty is no longer just a statement – it’s a lifestyle. Perfect for those who want to take their lash game to the next level, this revolutionary formula delivers intense volume, length, and ......Read More
Wednesday, October 23, 2024
France's Cosmetics Excellence: A Blend of Innovation and Tradition at Beautyworld Middle East
A prominent national pavilion with a delegation of 96 French companies in hall 2 - DWTC United Arab Emirates – october 16, 2024 - The France Pavilion, organized by Business France, is set to host a delegation of 96 French companies specializing in the beauty and cosmetics. From October 28 to 30, 2024, visitors and ......Read More
Wednesday, October 16, 2024
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Discover SHEGLAM's Spellbinding Crimson Butterfly Collection
September 30, 2024 – This fall, SHEGLAM invites you to spread your wings with the enchanting Crimson Butterfly Collection, a bold and glamorous celebration of transformative beauty. Drawing inspiration from deep crimson and dramatic hues, this collection is a celebration of self-expression, designed for those who dare to stand out. With a ......Read More
Monday, September 30, 2024
The Ultimate Guide to Post-Sun Care with Benefit Cosmetics Pore Care Collection
The sun is a cherished part of life in the Middle East, offering warmth, vitality, and that beautiful glow we all love. However, as much as we adore basking in its rays, our skin needs extra care and attention, especially after prolonged exposure. Enter Benefit Cosmetics' Pore Care Collection—your skin's new best friend for post-sun ......Read More
Thursday, August 29, 2024
Bella Hadid spotted in Rene Caovilla
LA, USA - AUGUST 22: Bella Hadid, wearing Rene Caovilla Floriane Sandal to the launch of her newest Orebella fragrance "Nightcap” ...Read More
Monday, August 26, 2024
Introducing the LUSH Spa: A Sanctuary for Self-Care and Holistic Wellbeing
Prepare to immerse yourself in a world of relaxation and rejuvenation at the newly opened LUSH Spa in Mirdif City Centre. Since opening its doors on November 17th, 2023, LUSH Spa has been redefining the concept of self-care and holistic wellness, offering an unparalleled sanctuary for those seeking to nurture their body and mind. The LUSH Spa ......Read More
Monday, June 10, 2024
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Meet Your Hair Care Match With Lush's New Gift Sets
Lush, the fresh, handmade cosmetics company has announced the launch of three brand new hair care sets. The collection is now available in stores and online. Discover your perfect hair care match with Lush’s new range of gift sets, each thoughtfully designed to meet a different set of hair care needs. Whether you’re ......Read More
Monday, June 10, 2024
Celebrate kindness and joy with Lush's festive Eid collection
Eid Mubarak! Created in collaboration with Lush's Eid community network, Lush is launching its third Eid collection with a selection of celebratory products and a gift designed to honour the holiday and spread kindness and joy. The collection is now available online and in stores across the region. Reflecting the themes of Eid and Ramadan, ......Read More
Monday, June 10, 2024
Eid Al-Adha Gifting with Lush Middle East | Eid Exclusives, Haircare Sets and Spa Treatments
With Eid al-Adha around the corner, Lush has curated a wonderful selection of bath, shower and hair goodies that are perfect for gifting friends or family. Eid Classics Prepare for upcoming Eid celebrations with the New Moon trio of delights for bath and shower. Enjoy the opulent Oudhess shower gel, made with precious oudh oil, and rejoice ......Read More
Thursday, June 6, 2024