Sara Al Rashid gave a powerful, forward-looking keynote exploring clean, vegan, and desert-proof beauty in the GCC. Roja Dove gave a mesmerising exploration of perfumery’s artistry and future through the eyes of one of its greatest masters. Dubai, UAE: The first day of Beautyworld Middle East 2025 opened to resounding acclaim as ......Read More

United Arab Emirates – October, 2025 : Laboratoire des Granions, a nutricosmetic expert, will be exhibiting at Beautyworld Middle East 2025, held at the Dubai World Trade Center (French Pavilion, Sheikh Saeed Hall, Stand S2-E17). A leading name in natural health and beauty, the brand aims to build new partnerships and increase its ......Read More

Count down to the sweetest season of all with the SHEGLAM Sugar, Spice & Everything Glam Advent Calendar Box, the ultimate 12-day beauty surprise that's here to sprinkle your December with a little extra magic. Each day reveals a treat that captures the fun, fearless spirit of SHEGLAM, with a handpicked mix of beauty bestsellers ......Read More

Whether you're hitting the treadmill or heading straight from pilates to brunch, Benefit Cosmetics has got your back (and your glow). The perfect gym glow isn't about heavy coverage — it's about looking fresh, dewy, and confident no matter where your day (or workout) takes you. Think: smudge-proof, sweat-proof, ......Read More

The early 2000s are back — and they're bringing all the glam with them! From low-rise jeans and butterfly clips to dewy peach tones and glossy lips, the Y2K era (short for "Year 2000") was all about playful confidence and fresh-faced glow. Fast-forward to 2025, and this nostalgic beauty moment is everywhere again ......Read More

DWTC – October 27-29, 2025 United Arab Emirates – October 13, 2025 – From October 27 to 29, 2025, Beautyworld Middle East, the region’s flagship trade show, will once again host one of its largest national pavilions as 86 French brands gather under the Choose France banner. Organized by Business France, the French ......Read More

United Arab Emirates – October 2025 - Laboratoire PYC, a French expert in contract manufacturing of dietary supplements and nutritional products, renowned for its excellence in flavor development, will participate in Beautyworld Middle East from October 27 to 29, 2025. The contract-manufacturer will exhibit at the Dubai World Trade Center, ......Read More

If the latest beauty trends have proven anything, it's this: there's no such thing as too much blush. From the viral "sunburnt flush" to red carpet ready cheek sculpting, blush is officially the hero of every makeup look. And no one does cheeks quite like us. With 4 blush families—from sweet pinks to rich ......Read More

It's safe to say minis are major. From TikTok to trend reports, pocket-sized beauty is going viral and we are here for it! At Benefit Cosmetics, we believe good things don't just come in small packages... they come in mini ones. Our favorite icons are perfectly sized to slip into your clutch, carry-on, or even ......Read More

There is a new foundation in town, and it is not here to play. SHEGLAM’s Lock & Go Long Lasting Cushion Foundation has officially landed, serving high coverage with a featherlight feel, skincare benefits in every tap, and a shade range that stretches across 36 gorgeous tones. Consider it your shortcut to looking flawless ......Read More

essence is bringing joy, shine, and fruity vibes to the beauty world with its vibrant What’s Your Juicy? collection. Packed with glosses, balms, and tints, the Juicyverse is all about playful self-expression, irresistible shine, and colours that match every mood. The Juicy Icons: JUICY BOMB Glossy Butter Balm – A buttery balm ......Read More

When it comes to bold lashes and irresistible eyes, CATRICE sets the standard. This season, Catrice celebrates its best-selling Go Big. Go Bold. Mascaras while unveiling the indulgent Dark Cocoa Eyeshadow Palette, bringing together timeless icons and new essentials for the ultimate beauty statement. The Dark Cocoa Eyeshadow Palette Inspired ......Read More

From under-eye brightening to full face lifting, the new multitasking SHEGLAM Insta-Ready Ultra-Fine Blur & Lift Setting Powder Duo gives lift and sculpt with a pressed powder, and an ultra-blurring, smoothing effect with a loose powder, all in one sleek, 2-in-1 on-the-go mirror compact. Say hello to your new complexion BFF with the ......Read More

Top Tips for Energy and Focus This Season, Backed by Swiss Precision and Science Dubai, UAE, September 11, 2025 — With the new season bringing back-to-school mornings and busy work routines, staying energized and focused becomes more important than ever. Nooria, the Swiss micro-nutrition brand, introduces its expert-backed Energy ......Read More

Hourglass Partners with Globally Renowned Tattoo Artist Sasha Unisex to Transcend Beauty Through This Year’s Holiday Palettes STRICTLY EMBARGOED UNTIL AUGUST 14, 2025 LOS ANGELES, CA — Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics unveils this season’s iconic Ambient Lighting Edit Unlocked palettes, ......Read More

Back-to-school season isn’t just about new notebooks and cute outfits—it’s the perfect time to refresh your beauty routine. And nothing says “I’m ready to slay this semester” like the new GLOSSY GLAZE High Shine Lipstick from essence. This hydrating lipstick delivers buttery-soft comfort, high-shine ......Read More

Catrice is turning up the freshness this summer with the Melt & Plump Juicy Lip Plumper, a standout from the Spring/Summer 2025 Collection. Available in five juicy shades, this must-have beauty essential delivers a high-shine finish, a visibly plumped pout, and a refreshing cooling sensation, perfect for sunny days this summer. Plumping ......Read More

We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE’s leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. Join the movement! 💕💕 Find ......Read More

Restore Your Post-Holiday Hair, the Parisian Way Dubai, UAE – August 20 2025: After months of sun, sea, and styling, your hair might be telling its own version of your summer story. As you transition back into everyday life, whether that means long days at work, the return of school runs, or simply a shift in season, Christophe ......Read More

IIJS Premiere set to drive ₹70,000 crore in business over the next quarter FTAs Unlocking New Growth Opportunities for India’s Gem & Jewellery Industry: GJEPC Chairman Kirit Bhansali IIJS Premiere 2025 show dates: 30 July-3 August at JIO World Convention Centre, Mumbai and 31 July-4 August at Bombay Exhibition Centre, NESCO ......Read More

SHEGLAM just gave its fan-favourite liquid contour the ultimate glow-up, and it’s about to change the way you sculpt. Just one contour meets all your contouring needs with the new SHEGLAM Precision Sculpt Liquid Contour Duo, a smart upgrade that delivers seamless results and that perfect balance between subtle definition and major ......Read More

There's a new beauty vibe heating up your feed — and it's giving major vacay energy. The Island Girl Look has gone full-on viral, and we're not mad about it. Sun-drenched skin, glossy lips, beachy brows — this look is all about effortless radiance, and yes, you can fake a tropical getaway... with a little help ......Read More

Because the only thing more important than your first-day outfit is your hair Dubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to ......Read More

SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM ......Read More

We are thrilled to announce a special partnership with TOPSTRETCHING, the UAE's leading stretching and fitness studio. This exclusive collaboration brings self-care, joy and a unique fitness experience for all. Come & discover this dreamy partnership until the end of the year. 💕💕Join the ......Read More

It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, ......Read More

  As the beauty world embraces the playful and sun-kissed faux freckles trend, we are thrilled to share how you can achieve this effortlessly chic look using our iconic products. Whether you're aiming for a radiant glow or a soft flush, we have just the right tools to help you create that dreamy, sunlit effect! Radiant Sunkissed ......Read More

Subtlety is taking a backseat with SHEGLAM’s latest brainchild, the new SHEGLAM Lashlighter Up & Out Mascara. Much like your favorite school highlighter, this electric-colored tube is impossible to miss, and neither are your lashes once it’s on. Just one swipe and your eyes go from half-asleep to naturally luminous, as if you ......Read More

Hot weather, cold AC, surprise sunburns and iced coffee on loop. It's officially that time of year when your skin is begging for a drink.  Luckily, the SHEGLAM skin hydration heroes have entered the chat with their high-performance, glow-boosting, bounce-inducing formulas.  Whether you're melting under the midday ......Read More

Celebrate the season with scents inspired by nature's most vibrant waterscapes Dubai, UAE – June 16th 2025: As the summer sun reaches its peak, House of Noya invites fragrance lovers on a sensory journey that captures the freedom, warmth, and wanderlust of the season. Acqua Collezione is a six-piece fragrance series that ......Read More

Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick. This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable ......Read More

Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye Looks Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is ......Read More

Dubai, UAE – July 09 2025: Whether you're chasing the sun in Bali, skiing in the Alps, or enjoying a cozy staycation in the UAE, great hair days should always travel with you. Meet Christophe Robin's curated collection of travel-sized essentials, all under 100ml and perfectly sized for your hand luggage, tote bag, or vanity ......Read More

Confession time: most of us are loyal to just a few shades in our palettes, while the rest sit untouched (and silently judge us).  That's exactly what inspired the new SHEGLAM Daydreamer Mini Palette, a four-shade wonder designed to give you the colors you'll actually use, in a format that finally makes sense. It all ......Read More

Dubai, United Arab Emirates, 30 June 2025 – In celebration of Self-Care Month (24 June – 24 July), BUFARMA invites you to reset your skincare ritual with science-led, sustainable formulations designed to nourish the skin and restore balance. Whether you're navigating a busy travel schedule, long workdays or simply seeking a ......Read More

Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season long Why You'll Love It: Bold Power Blue: Add a playful pop of color to your ......Read More

FOUNDATION Stick This season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION ......Read More

June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze: Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime ......Read More

Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup! This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly ......Read More

Buffalo Milk-Infused Beauty for Radiant, Nourished Skin All Season Long Dubai, United Arab Emirates, 28 May 2025 – With the summer season around the corner, maintaining skin hydration becomes more than just a beauty concern—it’s a necessity. Whether you’re escaping the heat or staying local, BUFARMA offers a considered ......Read More

Eid is around the corner, and it's time to bring your A game to every family gathering and festive dinner. Let's check out which of SHEGLAM's cult favorites are in the mix as your not-so-secret glam essentials for that special Eid glow: SHEGLAM Sunburst Glow Mixer is straight-up sunshine in a bottle. ......Read More

As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine. This month, the spotlight is on the Soft Glam Filter Stick and the Diamond ......Read More

This collaboration focuses on advancing women's development through education, community, and faith-based leadership, creating a secure space for the next generation of Muslim women leaders to grow, showcase their talents, and thrive within the global halal ecosystem. ParagonCorp, Indonesia's largest beauty company, through its flagship ......Read More

May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations. Get whisked over the rainbow ......Read More

Paris's Most Iconic Haircare Brand Makes Its Debut in the Emirates Dubai, UAE – May 26, 2025 – Christophe Robin, the renowned French luxury haircare brand, has officially launched in the UAE, catering to the growing demand for premium, results-driven haircare in the region. With over two decades of trailblazing ......Read More

Travel-proof skincare, wherever the journey takes you Between dehydrating cabin air, jet lag, and time zone whiplash, travelling can take a serious toll on the skin. For the modern globetrotter, especially one juggling long-haul meetings with late-night dinners or back-to-back getaways, maintaining a consistent beauty routine that works across ......Read More

As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is ......Read More

May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for. At first ......Read More

INTRODUCING: VEIL HYDRATING SKIN TINT Hourglass Cosmetics has launched the Veil Hydrating Skin Tint across the GCC, available exclusively at Sephora Middle East - the only skin tint clinically proven to instantly boost hydration. What it is: A lightweight, skincare-infused tint that delivers all-day hydration and a dewy, sheer glow. ......Read More

SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow. Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to ......Read More

April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you. Inspired by our bestselling Good ......Read More

Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps. Amplify Every Lash with the Perfect Duo XXL Effect Mascara Double the brushes, double the magic! Catrice’s new Perfect Duo XXL ......Read More

This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is ......Read More

Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's ......Read More

Blush, Brighten and Sculpt in One Swipe April 22nd, 2025 – SHEGLAM’s cult-favorite SHEGLAM Color Bloom Liquid Blush is back in six bold new shades that do way more than just blush. Gracefully fake eight hours of sleep, chase a sun-kissed glow, or add a pop of pigment that sculpts like a dream. These multitasking marvels are made ......Read More

From nature’s stillness to digital surprise, World of Doré captures moments that live forever Dubai, UAE – April 2025 – At World Art Dubai 2025, luxury takes a new shape. From April 17 to 20, at the World Trade Center, Dubai welcomes World of Doré, the art house redefining luxury through timeless design, sculptural ......Read More

The Skin Diary arrives in the UAE with clinically proven Night Repair Therapy a game-changing, retinoid-powered formula without the irritation. Dubai, UAE 15 April 2025 – One of the UK and Ireland’s most talked-about skincare brands has officially landed in the Middle East. The Skin Diary, founded by leading Consultant Dermatologist ......Read More

With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar!   In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty ......Read More

Have you ever wished for a lip balm that hydrates, shines like a gloss, and fits right into your pocket?  SHEGLAM has the long-awaited answer.  The SHEGLAM Hydra Jelly Pocket Lip Jam has officially landed, and it’s about to mix up your lip game forever. This tiny but mighty lip jam is the perfect companion for your ......Read More

SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous.  Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion. Inside the Ramadan box, you’ll ......Read More

As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour. This exclusive collection brings ......Read More

This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars. Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate ......Read More

After the landslide success of the Rick and Morty Collection, SHEGLAM is back with another cult-favorite collab, and this time, we're going mathematical! Embark on a beauty adventure with the Adventure Time x SHEGLAM Collection, a playful lineup inspired by the vibrant, wacky, and totally algebraic world of Finn, Jake, and their legendary ......Read More

Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows ......Read More

Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves. The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting ......Read More

New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day. 24-hour volume & lift Builds effortlessly & feels weightless Smudge-proof & ......Read More

Dubai, United Arab Emirates – January 2025: Layla Al Hajjaj, a visionary Saudi entrepreneur, has emerged as a leading figure in the Gulf’s entrepreneurial landscape. Transitioning from a successful career in the oil and gas sector to founding Boho Salon in the UAE, Layla’s journey is a testament to her unwavering passion for ......Read More

January 27th , 2025 – Get ready to strike gold – SHEGLAM is raising the bar on lash luxury with the launch of the All-In-One 24K Multi-Effect Mascara. Infused with real 24K gold and an irresistible blend of nourishing ingredients, this mascara promises an unmatched lash-enhancing experience in a bottle. Formulated with polypeptide, ......Read More

The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts ......Read More

By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics   Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was ......Read More

Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best ......Read More