Because the only thing more important than your first-day outfit is your hair

Dubai, UAE, 14 August 2025 — School’s back in session, and so is the stress of early mornings, frizzy hair, and last-minute ponytails. But this year, Lola from Rio is flipping the script with a fun, fearless, and frizz-fighting haircare lineup designed to make back-to-school season a whole lot brighter.

Infused with plant-powered ingredients, mood-lifting scents, and a packaging that stands out, Lola from Rio’s collection is a love letter to curly, coily, straight, and wavy-haired students who want to feel as bold as they look. Think vegan leave-in creams, hydrating masks, and damage-defying shampoos, all in bottles as expressive as the personalities they’re made for.

Top Picks for a Fierce First Day:

Ela É Carioca Nourishing Repair Shampoo & Conditioner – The ultimate everyday pair! Packed with nourishing oils, vitamins, and a gentle cleansing formula that removes impurities without stripping moisture. Hair feels balanced, bouncy, and ready to take on anything even Monday mornings.

Cereal Killer – Your hair’s new ride-or-die. This lightweight paste keeps every strand in check, taming fly-aways, smooths edges, and serving flexible hold without the greasy look. Perfect for ponytail power moves, slick-back statement looks, and those last minute touch-ups.           

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Xapadinha Frizz Control Styling Balm – Say bye to the frizz and hey to the shine! This styling sidekick smooths your strands, tames flyaways, and protects your hair from heat. Perfect for straight styles or blow-dry days, it keeps your hair sleek and frizz-free, even when the humidity's doing the most. 

Dream Cream mask – Consider this your weekly therapy session in a tub. Packed with rich butters and restorative oils, this dreamy mask brings dry, damaged, or over-processed hair back to life. Think shine, strength, and silky softness, all in one creamy scoop.

Cachinho Feliz Curl Styling Cream – Curly hair deserves extra love, even at a young age. This gentle, nourishing styling cream is designed especially for kids above 3, helping to define curls, detangle knots, and strengthen hair, all while keeping it soft, bouncy, and beautifully shaped.

Transição Coconut Water Spray & Texturizing cream – For those on a curl journey or in between styles, this dynamic duo helps define texture, reduce frizz, and keep curls feeling hydrated and fresh. The coconut water spray revives curls on day two (or three), while the cream gives soft hold and structure.

Lola from Rio is your hair’s new BFF, proudly vegan and cruelty-free, and completely free from sulfates, parabens, silicones, and mineral oils. Each product is made with love in Brazil, combining clean formulas with bold packaging and bold results that speak to the confident, expressive spirit of every Lola girl.

From teen trendsetters to college creatives, Lola’s range is made for the generation rewriting the rules of beauty, one hair flip at a time.

Discover your favorite Lola from Rio products at Gold Apple stores in UAE and KSA, as well as at Nysaa Beauty Store (Dubai Hills Mall, Dubai Mirdif City Centre, Mall of Oman, Muscat City Centre). Explore the full range online at goldapple.ae / goldapple.sa, nysaa.com, or namshi.com and enjoy convenient delivery straight to your door.