Goodbye, Clean Girl: This Summer, Beauty Gets a Personality

For seasons, beauty has whispered. This summer, it's ready to talk. The polished, pared-back 'clean girl' has had her moment, and now Benefit Cosmetics is inviting you to do the opposite of blending in. Goodbye neutral. Hello you.

The new mood is unapologetically expressive: color that means something, cheeks you can spot across the room, and a glow that refuses to be subtle. Here's how to wear your personality on your face.

Eyes that say something

Trade the barely-there brown for a swipe of BADgal Hypeliner in Rowdy Teal or a coat of BADgal Bang! in Electric Purple. Color on the eyes is the fastest way to turn a look into a statement.

A blush that pops

Forget the imperceptible flush. Build a bold, joyful wash of color with Play Daze Berri, our liquid-to-air soft-blur blush, layered with Java Powder Blush for depth that reads from a distance.

Hot Tip

Take blush higher and wider than you think, up toward the temples, for that lit-up, who-cares-about-the-rules glow.

Lips with a little drama

Skip the my-lips-but-better and commit to color. Our reissued cult favorite Benetint Pocket Pal, the 2-in-1 lip duo pairing a bestselling tint with a hydrating clear glaze, delivers rich, glazed lips that last. Go full personality in Dark Cherry or Raspberry, then layer the glaze for that just-bitten shine.

Glow, out loud

Top it all with a generous sweep of Glow-la-la, our baked-powder highlighter for a seamless, glass-like glow. Weightless and softly blurring, it builds from a lit-from-within sheen to full radiance and lasts up to 12 hours, waterproof, fade-proof, and transfer-proof. Because this season, we're not toning it down, we're turning it up.

This is beauty with a point of view. Express yours with Benefit Cosmetics, available now at boutiques, Sephora stores across the region, and online at Sephora.