Oct 2017: Tier 1: Pro-Collagen Marine Oil - Product

PRO-COLLAGEN MARINE OIL

• Intensely nourishing facial oil formulated to target the appearance of fine lines and wrinkles
• Powerful anti-photo-aging and anti-inflammatory formulation promotes the skins’ own natural defenses, optimising cellular function and increasing collagen synthesis
• 15ml, 0.5 US fl. oz.

KEY INGREDIENTS

• Three Seaweed Complex (Golden Seaweed, Roaring Water Kelp, Padina Pavonica)
• White Poppy
• Abyssinian Seeds

AROMATICS

• Geranium
• Mint 
• Lavender

KEY BENEFITS

• Helps to support the skins’ barrier function
• Delivers nourishment to the epidermis
• Increases collagen synthesis 
• Blurs lines and wrinkles
• Fights photo-ageing
• Reduces inflammation

USER TRIAL RESULTS

• Proven to visibly reduce wrinkles, plump and revitalise your skin

Oct 2017: Tier 1: Pro-Collagen Marine Oil - Opportunity 

MARKET RESEARCH

• Oils are beauty’s fastest growing category - up 40% growth in the first half of 2014 (NPD Group - USA)
• Dollar sales of skincare oils have more than tripled over the past five years
• Sales of prestige skincare oils reached $58.5 million and grew 22 percent in the 12 months ending April 2015 (May’14-Apr’15)

PRICE RECOMMENDATION
RRP: AED 586

COMPETITORS
Darphin

• Rose Aromatic Care, 10ml

Aromatherapy Associates

• Fine Line Face Oil, 15ml

Decleor

• Excellence Oil Serum, 15ml

NEW/EXISTING CUSTOMER

• Existing Pro-Collagen customers

KEY CAMPAIGN MESSAGE
“Interrupt the Ageing Process”

Oct 2017: Tier 2: Peptide4 Night Recovery Cream-Oil - Product

Peptide4 Night Recovery Cream-Oil

• This skin synchronising night cream to oil combines the hydration of a moisturising cream with the powerful protection of an oil
• The skin follows natural circadian rhythms, triggering cells to perform important processes at specific times of the day, with skin renewal being boosted during the night. 
• Peptide4, inspired by these circadian rhythms, helps to support the skin’s natural processes. 
• Blended with Perilla Seed oil and ELEMIS’ exclusive Night Scented Stock oil
• 30ml, 1.0 US fl. oz. 

KEY INGREDIENTS

• Peptide4
• ELEMIS’ EXCLUSIVE Night Scented Stock oil
• Perilla Seed oil

AROMATICS

• Lemon, Sweet and Bitter Orange, Nutmeg, Ylang Ylang, Petitgrain

KEY BENEFITS

• Supports the skin’s natural night time circadian rhythm of repair and renewal 
• Contains natural oils with very high levels of antioxidant vitamins to help protect & replenish
• Helps limit trans-epidermal water loss for maximum hydration 
• The complexion looks revitalised, nourished and healthy upon waking

USER TRIAL RESULTS

• 90% agreed their skin was left feeling smooth
• 82% left skin feeling deeply hydrated and moisturised
• 79% left complexion looking nourished and healthy

Oct 2017: Tier 2: Peptide4 Night Recovery Cream-Oil - Opportunity

MARKET RESEARCH

• The increase in environmental stressors all have a detrimental effect on skin health and appearance*
• Therefore, consumers are looking for products that revitalise and restore skin wellness and offer protection from these stressors
• Consumers want a night regime that re-charges, renews and detoxes as quick as possible**  
• Sleep treatments are increasingly popular for their convenience offering an effective way to deliver ingredients to re-boot skin for the next day*

PRICE RECOMMENDATION
RRP: AED 444

COMPETITOR SET

• Sunday Rile - Luna Sleeping Night Oil, 30ml
• Estee Lauder - Advanced Night Repair, 30ml
• Clinique - Turnaround Overnight Radiance Moisturiser, 50ml

TARGET CONSUMER AUDIENCE

• Advanced Skincare client
• All skin types
  • Perfect for dehydrated, dull and tired skin
  • Unbalanced skin

KEY CAMPAIGN MESSAGE
“The Science of Beauty Sleep”

OCTOBER 2017: The Gift of Pro-Collagen

The Ultimate Pro-Collagen Collection
Discover this extraordinary collection and harness the  clinically proven, anti-ageing power of the sea.

Contains:
Pro-Collagen Cleansing Balm 50g e 1.7 US oz. Net. Wt EXCLUSIVE SIZE
NEW Pro Collagen Marine Oil 15ml e 0.5 US fl. oz. FULL SIZE
Pro-Collagen Marine Cream 100ml e 3.3 US fl. oz. SUPERSIZE 
Pro-Collagen Oxygenating Night Cream 30ml e 1.0 US fl. oz.
Pro-Collagen Marine Mask 50ml e 1.6 US fl. oz. FULL SIZE
Pro-Collagen Hydra-Gel Eye Masks 2 sachets
Luxury Cleansing Cloth included.

Packaging:
Luxury Vanity Case
Sleeve + Ribbon

PRICE RECOMMENDATION
RRP: AED 1796