** Discover the ultimate protein for quenching thirsty locks**

Dubai, United Arab Emirates, May 05, 2020:   It’s a known fact that an important key to healthy and beautiful hair is hydration. A sufficient amount of water plays a major role in allowing the hair to grow healthy, long and fast. Dehydration can make you feel tired, but it can also cause drying of the hair shaft and scalp which ultimately results in split ends and hair breakage. During the holy month of Ramadan, dehydration is a big possibility due to many hours of fasting, that can in turn impact the health of your hair.

Hydrating the hair is all about getting proteins, amino acids and critical vitamins to penetrate the hair fibre, thus improving the absorption of water and nutrients so that hair is able to hold and retain moisture. Vierro’s hair experts have crafted a combination of the most unique proteins providing your hair with the best nourishment science has to offer. Its Protein Protect Therapy technology strengthens and protects hair from root to tip.

Hydrolyzed wheat protein, found in VIERRO’s Highly Hydrating range is an amber-coloured liquid derived from wheat that can penetrate damaged cuticle layers and strengthen hair from within due to its low molecular weight. The protein increases your hair’s ability to receive and retain moisture. It thickens and adds volume & body to the hair by swelling the hair shaft with moisture, thus forming a shiny, lustrous film on the surface of the hair. It also helps to reduce breakage and eliminate frizz while reducing hair’s porosity, making hair healthier, shinier and easier to style. Together with moisturising Cocoa Butter and Jojoba Oil in the range’s formulation, thirsty locks are completely quenched and hair is smooth, shiny and stronger than ever before!

Vierro’s Highly Hydrating range includes shampoo, conditioner and oil replacement. Shampoo available in 600ml (AED 19.50), 400ml (AED 14.75), 200ml (AED 8.50)
Conditioner available in 400ml (AED 11.50)
Oil Replacement available in 250ml (AED 11.50)