Dubai, UAE; 22 April, 2020:   Vatika Menz, the region’s leading men’s styling brand, has launched the world's first silicone free styling wax for strong, medium hold and shine. It ensures that the hair remains bouncy and soft and, has a natural look. It is made with natural ingredients such as cactus, bamboo and olives.

Currently, all hair wax and gels contain silicone which is a synthetic plastic substance that can cause build up and damage by irritating the scalp or drying out the hair. The barrier that silicone creates between your hair and outside elements prevent nutrients from penetrating your scalp. With silicone free wax, men can enjoy strong, nourished hair and a natural, stylish look that make heads turn.

According to Prateek Jugran, Senior Product Manager, Vatika Menz: “The silicone free hair wax is light on the hair and it is based on all-natural and organic ingredients so that it does not damage the hair. Even though wax is thicker than gel, the hold is stronger and looks more natural. With our silicone free hair wax, it is easy to manage thick, curly, flat or straight hair, and achieve the latest hairstyle trends.”

Vatika Menz offers three distinct variants of the wax:

• Medium hold shine wax: made from original bees wax suitable for medium hold, and is perfect for achieving any gravity defying hair style

• Strong hold wax with shimmer particles: provides strong hold, to create a textured finish to take you through a busy day in university, or at work, followed by a night on the town 

• Gel wax is made with olives and is aimed at those who want an extra strong hold and a shiny finish, so that their hair will stand just the way they want it all day long

Vatika Menz hair wax is available from most hypermarkets and supermarkets in the UAE for AED 7.50 per 100 ml.