Dubai – March 16, 2020:   V Perfumes, a leading luxury perfume brand, has announced that it has appointed UAE’s popular influencer and vlogger Aziz Almarzooqi, also known as Fex, as its global brand ambassador for its line of fragrances for 2020. 

V Perfumes, which is among the fastest growing retail perfumery chain in the UAE, signed an agreement with Aziz Almarzooqi aimed at accelerating the brand value to the next level catering to the demand of the new generation across the GCC countries. 

Aziz Almarzooqi, who is the face behind the social media handle Fex UAE, will be endorsing V Perfume’s product range to help the retail luxury network’s expansion plan at an investment of USD 25 million.

Commenting on the agreement with vlogger FEX UAE, Mr. Faizal CP, Founder and Managing Director of V Perfumes, said, “We are pleased to have Fex as our brand ambassador. He enjoys mass appeal and is amongst the most popular personalities in the region. With social media becoming more influential than ever, we decided to associate with the most important figure on the platform that has taken the region by storm. Aziz Almarzooqi will take center stage in the forthcoming campaigns to launch the brand's new line of fragrances.” 

“Currently V Perfumes operates a chain of 22 retail outlets across the UAE and we are launching seven new outlets soon in Oman. We own two dozen popular perfumery brands and showcase some of the most known brands in our outlets. Starting with the collaboration with Fex, we are introducing a new series of modern perfumes in our portfolio titled ‘Fex Fragrance Collections’,” he added. 

Commenting on his collaboration with V Perfumes, Aziz Almarzooqi said, “I am delighted with the new task and responsibility that this agreement will bring to the retailer in line with plans to expand its network across the region. Utilizing the power of digital media and the popularity, I will explore more to help the brand with opportunities to connect with the youth.” 

“A part of the estimated investment will be spent on development of our e-commerce platforms www.vperfumes.com / www.vperfumes.ae in line with our strategies to strengthen our online presence globally and enhance customer experience and add functionality both in-store and online. Our purpose is to position V Perfumes as a fast, reliable and cost-effective e-store for individual customers who regularly shop online,” Mr. Faizal concluded.