October 03, 2019:    Swedish beauty and wellbeing brand FOREO has announced a landmark addition to its LUNA family of cleansing devices - the highly anticipated LUNA 3. 

The new LUNA 3 is the first ever skincare device on the market that combines an ultra-soft, hygienic cleanse with a variety of targeted firming massage routines all controlled via the FOREO app.

Demand for this latest beauty upgrade is high with more than 20 million customers globally currently using a FOREO LUNA as the foundation to their cleansing routine. The Swedish brand has come a long way since its Founder Filip Sedic had his original idea just over six years ago.

“My wife Ivana has always been passionate about skincare. In 2012, she started using a well-known brand of facial brushes, but found the so-called ‘best’ product around actually made her skin worse. When looking closer, I couldn’t see how it could be better than just washing with hands – its nylon brush head would harbor bacteria, and it was clearly too abrasive. To our surprise, a gentler more hygienic alternative didn’t exist, so we decided to create one ourselves,” explains Sedic.

The LUNA 3 keeps is the latest of the LUNA innovation and with its ultra-hygienic silicone body, it delivers enhanced T-sonic pulsations and USB charging for up to 650 uses at a time. Additionally, FOREO’s new flagship LUNA boasts: 

● 30% longer touchpoints; for those harder to reach places and for an even deeper cleansing of the pores.

● 30% bigger brush head; larger cleansing surface offers a more effective cleanse

● 25% softer touchpoints; glides effortlessly across the skin, with no pulling or stretching to preserve the skin’s natural elasticity

● 16 pulsation intensities; choose what suits you best with up to 8000 pulsations per minute 

● APP connected; offers personalized settings and variety of firming massage routines  

● Improved charging power; up to 650 uses per charge with a 100% waterproof closure

● Universal power button; conveniently located on the back of the device for easy use. 

Dalia Fernandez, FOREO’s Product Marketing Manager, explains how the LUNA 3 is the revolutionary device re-shaping the world of beauty-tech yet again: “Essentially we are bridging the gap between skincare and selfcare in the way our customers have asked. Research shows that over 50% of 25-34 year old’s who are appearance-conscious view customized products more favorably as they embrace their own definitions of beauty. At FOREO we wish to celebrate this fact which is why LUNA 3 is connected with the FOREO For You app, to allow customers more options to fully personalize their FOREO experience right from the start. We want to remind our customers that whatever definition of beauty they embrace - beautiful skin needs cleansing and care to look its best.” 

“FOREO’s LUNA devices currently sell once every 3 seconds around the world. We’ve recently opened a new factory to meet the demand of LUNA 3 orders for the remainder of the year, and we cannot wait to hear feedback from our customers on this latest launch,” adds Fernandez. 

Since the original LUNA launched in 2013, FOREO has won 150 beauty and design awards (more than one every two weeks), while celebrities from Meghan Markle to Miley Cyrus are known to be fans. Its core popularity comes from delivering professional spa-level solutions in the comfort of your own home, offering a soft, gentle cleanse that lifts away dirt, oil and excess sebum in just one-minute.  

LUNA 3 is priced at 1000AED and is available in a range of three skin types including normal (pearl pink), sensitive (lavender) and combination (blue).

The LUNA 3 is available in-store at Sephora across the GCC and online on FOREO.com