aTeLieR DeS eLeMeNTS celebrates online launch in GCC: www.atelierdeslements.com

“When His Highness Sheikh Mohammad bin Rashid Al Maktoum was asked why he wanted to make Dubai number one in the world, his answer was simple: “Why Not?”. The Emirati motto is ‘make the impossible possible’. That’s why reaching for higher and better was the basis of my new project: ‘aTeLieR DeS eLeMeNTS - Why not?’” 

Mohammad Rashid 

Dubai, July 2021. aTeLieR DeS eLeMeNTS breaks into the Middle Eastern men’s skincare market with tailor-made, premium products for the well-groomed and discerning man. 
The Brand Story: The idea for the line struck Mr. Mohammad after his struggle to obtain his favourite German skincare in the Middle East during the Covid-19 pandemic and his dissatisfaction with mainstream, unisex or women’s skincare offered in the local market. Together with a premium skincare producer, Mr. Mohammad  created a line of high-quality products tailored to men that shields their skin from sun damage, pollution, dust, extreme heat and humidity as in the Middle East. 

The Products: aTeLieR DeS eLeMeNTS is made for men who pride themselves in their appearance. The line combines the Emirati identity, the wisdom of Arabic culture and the high quality and rigorous production processes of Germany. 

The line is designed to care for men’s unique skin, which is more prone to excess sebum, deeper wrinkles, black spots and is more sensitive. Each product is packed with multiple benefits from natural ingredients for the optimal results, is dermatologically tested, and is hassle-free and easy to use. 

Creams have a lighter texture, faster penetration and are scent-free. The products respect the latest cosmetics regulations  and adhere to the highest quality standards. They are cruelty-free and paraben-free. 

The Logo: With the help of Italian design and branding experts, Mr. Mohammad brought the brand to life through its logo. The dandelion fused with the chemical structure of elements created in the laboratory symbolizes the brand’s marriage of nature and science to deliver the ideal skincare line suited to men exposed to extreme weather.

About aTeLieR DeS eLeMeNTS: Developed by Mr. Mohammad, aTeLieR DeS eLeMeNTS is a high-quality Emirati skincare brand designed specifically for men and their skin’s unique biological needs. 

The line is a true international collaboration: an Emirati brand with German products, Italian design and a French name.

High resolution assets can be found here https://www.dropbox.com/sh/rrxxvtkdxb64695/AADczLUzJjcSIi2vt1cvNX4Ya?dl=0

For more information and tester products please contact

Midia Mikolai | Tel: +971 50 911 6444 | Email: contact. info@atelierdeselements.com

PR Submited on DubaiBeautySpot.com on 7/17/2021 @ 11:22:28 AM