January 16, 2021:   At MAKE UP FOR EVER, we believe that the first unavoidable step for a perfect complexion is a great PRIMER. We have developed STEP1 PRIMERS, hand in hand with our makeup up artists, creating the most inclusive range of primers creating a new wide range for any skin types any skin tone, all day long... 

Our new 24H long-lasting range of primers allows you to create your own routine between 9 skin and color correcting primers, the first step to embracing your individuality and boosting your confidence. 

ALL-DAY PERFORMANCE FOR EVERY SKIN

The all-inclusive range features 9 primers which instantly correct the most common skin concerns for every type, shade and tone—from oil control to neutralizing and brightening. 

The pro-crafted formulas are infused with Ginseng, an adaptogen known to survive and thrive in extreme conditions, so they can stay smooth and balanced. Each formula is powered by a blend of highly-effective ingredients, including Glycerin, Glycols and B5 Provitamins, which infuse skin with hydration, softness and elasticity.

THE NEW STEP 1 PRIMERS COLLECTION INCLUDES:

3 SKIN PERFECTORS

• SHINE CONTROL: Addresses oily skin, excess shine and visible pores for a refined matte texture and velvet finish. 

• PORE MINIMIZER: Reduces the appearance of pores, fine lines and irregularities by blending, refining, and smoothing the texture of your skin.

• HYDRA BOOSTER: The skin is more radiant, supple, and comfortable whilst erasing signs of dryness. It infuses skin with hydration for a softened, plump texture and instant luminous finish.

6 COLOR CORRECTORS

• REDNESS CORRECTOR : Unifies the skin tone, correcting redness and addressing any blemishes for smooth, even skin. 

• TONE UP PERFECTOR : Corrects sallowness or uneven, yellow pigmentation by re-toning the look of your skin for a brightened complexion. 

• YELLOWNESS NEUTRALIZER: Directly addresses more yellow complexions, or unevenn skin by neutralizing yellowness, evening the skin tone and creating a more luminous complexion. 

• FRESH BRIGHTENER : Addresses dull, uneven skin to reveal a fresh, healthy, glowing, even-toned complexion.

• DULLNESS ERASER : Ideal for medium to tanned skin tones, this corrector helps to minimize dullness and dark circles by illuminating the skin and delivering a radiant, unified complexion. 

• GRAYNESS REDUCER : Formulated for deep skin tones, this corrector reduces the purplish aspect of dark circles by erasing gray tones and unveiling radiant, even-toned skin

STEP 1 PRIMERS CAMPAIGN: “WE’VE GOT YOUR BACK”

STEP 1 PRIMERS is launching with an inspiring campaign: WE’VE GOT YOUR BACK. A key message from MAKE UP FOR EVER, and the brand’s collective of professional makeup artists, it promises inclusivity for every skin type and tone with formulas that target critical skin concerns, deliver instant, covetable results and perform relentlessly for 24-hours a day. 

Each of the 9 primers is designed to be included in all skincare routine, with personalized treatments formulated to help to embrace its individuality, boost its confidence, and put its best skin forward. All day, every day.