**Because foot care isn’t just for females**

Dubai, UAE, September 7, 2017:  As flip flop season is practically all year round in the UAE, it is more important than ever to keep our toes in tip-top condition, and that goes for the gentleman too, who can often neglect this area of personal grooming, which is never a good look. Whether stepping onto the sand, hitting the mall or a fun day at a beach club, make sure your feet don’t have people talking for all of the wrong reasons. 

Luxury South African Spa brand, Elim is on hand with a solution to ensure you or your significant others foot faults are erased with ease. Their innovative product range is tipped to change your view of the pedicure forever with no harsh files and blades used to remove hard skin. Instead Elim’s MediHeel 6-Step programme chemically breaks down bonds in the skin to remove dead skin cells, offering a smooth and conditioned foot that your partner will most definitely thank you for.

Foot No-No’s & how MediHeel can help:

• Calluses

A callus is an area of hard, thickened skin that can cause pain when walking if left untreated. They are usually found on the heel area or under the ball of the foot and can be not only unsightly but uncomfortable too. Elim’s Callus Removal Kit (AED 242) can be used either in-spa or at-home and comes with a MediHeel Tonic and Neutraliser which removes dead skin via a chemical process in one single application. A neutraliser is then applied to gently neutralise the chemicals in the MediHeel Tonic, restoring the pH balance of the skin and preventing any infection. 

• Dry Skin

Don’t let your feet let you down with dry skin, especially around the noticeable heel area. Treat yourself to the Elim Foot Perfector Heel Balm (AED 168) that is performed in-spa as part of the MediHeel 6-Step programme, or can be purchased to apply daily at home as part of your daily routine. With a unique moisture lock system, this Foot Perfector contains a range of vitamins and oils to nourish and protect the feet, leaving them hydrated, soft and smooth.

• Brittle Nails

It goes without saying that nails should be kept neatly trimmed, clear of dirt and cut squarely across the top. Cutting nails too short can cause the nail to ingrow as well as split with rough edges. Soaking in warm water before cutting can make the process easier. By adding Elim’s Fungal Force (AED 180), a natural but active nail serum to your regime you will block any bacteria and control persistent and unsightly nail fungi. This radical treatment contains Tea Tree Oil and improves the nail’s appearance in as little as 14-21 days.

• Cracked Skin

Cracked skin that can appear around the heels is not only unattractive, it can lead to infection and cause pain. Using Elim’s Alpha Hydroxy Acid Exfoliator (AED 182) helps to leave feet fresh and clean and contains anti-bacterial and anti-fungal additives. As a bonus, it is also designed to leave the feet wrinkle free and reduce signs of ageing. The Elim Spa Additive (AED 112) can also be added as an intense treatment to hydrate and sanitise the feet, whilst Eucalyptus and Rosemary infusion help to boost circulation. Ultra Mud Clay (AED 35 when added to a MediHeel treatment) is a welcome addition to your treatment to heal cracked skin with its Volcanic Ash Clay, enriched with Honey, Ginger, Vitamin F and E. Its anti-biotic function helps heal wounds and leaves skin energised and repaired.

Elim Spa treatments are available for men at Joe Raad and Goodfellas and for women at Kozma & Kozma and Bedashing branches. Prices start at AED 80-100 for Callus Removal only when added to another service and the full salon treatment costs AED 250.  Retail sized products also available to purchase to create a similar experience from the comfort of your own home.