MATTE COLORS. MAD WEAR.
#MADABOUTMATTE

Dubai, UAE, June 21, 2017:  EXUBERANCE and a touch of MADNESS are key elements to makeup transformations. The liquid lipstick ARTIST LIQUID MATTE range offers 15 intense colors to create audacious lip looks, for an extravagant 20-hour-lasting effect*. It allows everyone to free their madness and passion to reveal their exuberant self.

The new collection showcases a wide range of super MATTE and absolutely smudge-proof exuberant colors and creative shades, which are appropriate for every occasion and every look.

The all-new and unique ARTIST LIQUID MATTE is made up of an innovative formula, which contains:
1. ULTRA MATTE FINISH – this effect is attained through the perfect combination of 3 key factors:

• Mineral Clay, & Silica and Kaolin Powders: They have mattifying properties as soon as they are applied. 
• Volatile Silicone Oil, which acts as a film that traps powders & pigments on the surface of the lips.
• 15% extra pigments, which guarantee a strong color impact.

2. LONG LASTING & NO TRANSFERS – which is the association of:

• Silicone Resin: which creates a barrier that improves makeup hold.
• Beeswax: which boosts long-lasting & no transfer properties of the formula and also the pay-off once applied.

3. COMFORTABLE WEAR – Known for their nourishing and hydrating properties, Avocado Oil and Glycerin were added to the formula, as they have many benefits for the lips, such as: 

• Give a soft & buttery texture.
• Reinforce comfort during application.
• Help maintain an elevated level of hydration in the lips.