**The quick fix hair solution with a wow factor**

Dubai, UAE, December 4, 2016:  It’s true, January sees a 30-50% rise in gym memberships after many of us take part in a little over-indulgence during the holiday season. Most of us want to beat the dreaded bulge after one too many mince pies and start our New Years resolution’s in style.  One item that should definitely make the cut in your shiny new gym bag is the brand new Active Sheer and Invisible (AED 45) from Dry Shampoo experts, COLAB™.  

Introducing a new revolution in Dry Shampoo, COLAB Active can be used to protect hair pre-workout. It is supercharged with active ingredients including Moringa Seed extract to help protect the hair against sun damage and city pollution, gym, beach, poolside or wherever you decide to take up your new fitness regime.

With its unique sheer and invisible formula, COLAB™ Active manages to revive hair post workout, absorbing excess moisture whilst softening and conditioning the hair.

So, whether you’re working out or just heading out, COLAB™ Active really packs a punch and offers a seamless and timely transition from your workout to your next destination.

COLAB™ is the creation of an influential collective of beauty insiders, led by Ruth Crilly, international model and founder of beauty and fashion website, ‘A Model Recommends’.  As a successful vlogger, blogger and model, Ruth understands the importance of looking and feeling your best even when there’s not a second to spare. This is the essence of the backstage routine. She saw the gap in the market for a residue free, high performance dry shampoo and set about working with a dynamic beauty team to solve the problem.

COLAB™’s Active Sheer and Invisible Dry Shampoo is available online from www.beautysolutions-me.com and is priced at AED 45. In addition, it is also available at Sisters Beauty Lounge in JBR, Dubai.