September 14, 2021:  Any girl worth her curls will tell you, finding the perfect haircare product can be tough, so all curly hair girls can rejoice! Cult hair care brand and winner of Allure magazine Best Hair Product Award has finally launched in the Middle East! 

Created with the textured hair girl in mind SASHAPURE is free from harsh sulfates or chemicals. SASHAPURE is the first haircare brand infused with USDA-certified organic and sustainably harvested, 3000-year-old Peruvian Amazon superfood Sacha Inchi oil.

SASHAPURE is the ultimate curly haired girls MUST HAVE haircare products. All the products are proven to detangle, heal, and nourish, while offering anti-aging properties and anti-breakage ability. The natural ingredients in SASHAPURE will enhance beauty as well as protect the overall health of your hair regardless of the texture. SASHAPURE includes the hero product the Curl Cream (fights off and blocks humidity perfect for Dubai!) as well as;

- Healing Shampoo 59 AED 
SASHAPURE'S Healing Shampoo not only cleanses the scalp, but removes build-up without stripping your hair of its natural oils. Free from harsh sulfates or chemicals, this unique formula effectively strengthens, restores, and protects curly tresses with the ability to detangle before conditioning begins.

- Healing Conditioner 59 AED 
Nourish curls and soothe unruly strands with SASHAPURE'S rich healing conditioner. The hydrating, anti-frizz formula revitalizes damaged hair while adding moisture, strength, and elasticity.

- Restorative Conditioning Masque 59 AED 
SASHAPURE'S Restorative Conditioning Masque hydrates and heals the hair with USDA certified organic Peruvian Sacha Inchi oil to provide deep nourishment for each strand.

- Re-hydrating Cleansing Conditioner 59 AED 
This time-saving, no foam cleansing conditioning cream that hydrates, cleanses and detangles without stripping hair of natural oils.

- Perfectly Defining Curl Cream 59 AED 
Bring the bounce back to your life starting with your tresses. SASHAPURE'S Perfectly Defining Curl Cream heals the hair with USDA certified organic Peruvian Sacha Inchi oil to promote softness, shine and volume.

SASHAPURE products are available at noon.com, Amazon.com,  Aster Pharmacy, Supercare Pharmacy, Community Pharmacies and most major retailers.