Dubai, UAE, December 05, 2017 –NIVEA MEN, global market leader in men care, and world-famous football club Real Madrid C.F., have now signed a five-year contract extending their partnership globally in 70 countries. The two brands have been successfully partnering since 2013 in select countries. 

“Modern football and men care make a great match, both standing for values like confidence, togetherness, passion and mastery. Therefore, we are excited to bring our cooperation with the world-famous football club Real Madrid to a global level,” says Beiersdorf CEO Stefan F. Heidenreich. 

Sport professionals and their preparation routines are a valuable source of inspiration to enhance their own preparation and performance. NIVEA MEN therefore offers an exceptional look behind the scenes of Real Madrid thus activating men worldwide to unlock their full potential in their everyday lives: In a video, Sergio Ramos, Marcelo, Isco and Lucas Vazquez share personal insights from the locker room. Fans get to know the 'men behind the players' – their rituals, their motivations and their preparation techniques.