Dubai, UAE, May 4, 2017:  It doesn’t come as a great surprise that most of us love the smell of beautiful, freshly washed hair, so head & shoulders has introduced a new formula in their exciting Apple Fresh shampoo. Part of the newly improved Fresh and Clean range, they are designed to deliver unbeatably clean and freshly fragranced hair – hair that looks and smells so good whilst keeping it up to 100% dandruff free. 

The Apple Fresh scent – fine fragrance for hair
When it comes to feeling clean and fresh, studies show that our sense of smell is hard wired into our limbic system, meaning that a fresh scent alone can trigger a feeling of cleanliness and invigoration. 

Using highly sophisticated processes, the head & shoulders Apple Fresh scent has been created using complex techniques similar to that used within the creation of fine fragrances.  With top, middle and base notes of crisp fruits such as green apple and Asian pear, clear florals such as lilies, rose and Jasmine, and soft musks with warm woods - the end result is an uplifting fresh scent that remains long after washing. What’s more, it not only lasts through washing and blow-drying, but through styling, and well into the day too.

New Scent Burst Technology 
To deliver their highly efficient scalp and hair care benefits as well as a unique shower experience, head & shoulders has teamed up with leading perfumers to create a new formula with Scent Burst Technology - a brand new approach to hair cleaning, delivering a powerful burst of fragrance when activated by water in the shower. 

A traditional scent model has highly elusive top notes, lingering middle notes and underlying base notes, and the perfumers responsible for Scent Burst Technology have recreated the model, developing an intensified, top note specific bonus.  Much like switching from regular TV to HD, Scent Burst Technology allows for a more defined, focused scent. This new approach provides a powerful release of the top notes in head & shoulders, which improves the overall in-shower experience.  

The Dream Clean
There is more to feeling fresh, however, than just a scent. For head & shoulders, it is also essential that a shampoo delivers outstanding results when it comes to removing dandruff, dirt and sebum. Thankfully, the Fresh and Clean range’s Pro Clean Technology features a specifically designed blend of three cleaning actives that efficiently removes unwanted oils and build up.  

Not only that but the Apple Fresh products also include the key ZPT (Zinc Pyrithione) active, present in all its products, which attacks Malassezia, the fungus that lives in the scalp and which can lead to dandruff. Thankfully, ZPT works on the hair and scalp throughout the day leaving it as fresh as possible for as long as possible. 

As if these actives don’t revive hair enough, the Apple Fresh products also contain specialist dirt repellents which make the surface of the hair shaft smoother and softer, and reject dirt and dust. Hair won’t just smell good but will maintain that freshly-washed look all day long too, so you’ll have luscious locks that are up to 100% dandruff free.

Head & Shoulders is available nationwide from May 2017