Dubai, UAE, June 14, 2016:   Award-winning Icelandic biotechnology skin care brand BIOEFFECT, that recently launched at Harklinikken in Dubai, offers powerful anti-ageing properties based on plant-harvested Epidermal Growth Factor (EGF). 

As well as its flagship EGF Serum, BIOEFFECT offers a range of other skin care products, one of which is BIOEFFECT EGF DAY SERUM that now offers women the opportunity to enjoy a powerful 24 hour anti-ageing skin care regiment, based on the Nobel-prize winning EGF cellular activator. BIOEFFECT EGF DAY SERUM is an advanced anti-ageing serum which delivers multiple anti-ageing benefits. It improves the skin’s tone and texture, restores moisture balance and provides a smooth finish, perfect for applying make-up.

Formulation specifically developed for daytime use

The soft and gel-like formulation of BIOEFFECT EGF DAY SERUM is specifically developed for women who seek anti-ageing benefits from their morning skin care routine. In particular it will be welcomed by those who have experienced the effect night-time use of BIOEFFECT EGF SERUM provides, allowing them now to experience full anti-ageing EGF efficacy throughout the day as well. The new BIOEFFECT EGF DAY SERUM is easily applied and absorbs instantly, allowing the EGF cellular activator to communicate with the skin cells to promote skin renewal and maintenance of the skin‘s extracellular matrix.

Multiple anti-ageing effects

BIOEFFECT EGF DAY SERUM improves skin tone and texture, firms and rejuvenates the skin and minimizes the appearance of fine lines and wrinkles.

The multiple anti-ageing effects of BIOEFFECT EGF DAY SERUM include:

• Smoother and firmer skin
• Reduced appearance of wrinkles
• Reduced pore size
• Younger-looking complexion

Nobel-prize-winning ingredient

The multiple anti-ageing functions of BIOEFFECT EGF DAY SERUM result from the actions of its hero ingredient, EGF (Epidermal Growth Factor). Through decades of scientific research, this Nobel-prize-winning ingredient has been shown to direct the skin cells to renew and repair the skin matrix material such as collagen and elastin. Those are key elements in the skin tissue and work together to create smooth, strong and healthy looking skin.

Reactivating the skin cells

EGF works as a messenger molecule, carrying signals from one skin cell to another. It is a natural part of a complex signalling system within the skin. As we grow older, our skin cells gradually lose their capacity to renew and their production of the collagen and elastin network decreases dramatically. This leads to thinner, less elastic skin and loss of moisture, which in turn leads to the formation of fine lines and wrinkles, sagging skin, duller complexion and loss of youthful radiance. 

By topically applying EGF to the skin it is possible to replenish the skin with what is lost with age and compliment the EGF already found in the skin. By reactivating the skin cells and kick-starting the production of elastin and collagen once again, BIOEFFECT´s EGF helps the skin to recover some of its former density and elasticity. The visual results are striking.

Real effect documented in clinical studies

The fact that BIOEFFECT’s EGF has an actual visual effect on the skin has been thoroughly documented by world leading dermatologists in independent clinical studies. A recent scientific study conducted by Dr. Martina Kerscher, world-renowned dermatologist and Professor of Cosmetic Science at the University of Hamburg, demonstrated that application of BIOEFFECT plant-made EGF cellular activator, morning and evening, significantly diminished the look of fine lines and wrinkles, increased skin thickness by an average of 60% and skin density by more than 30%.

Uncompromised focus on purity

The efficacy of the EGF molecule is dependent on its exact and sensitive structure, which can easily be destroyed by various chemicals frequently found in traditional skin care products. This is the reason for BIOEFFECT’s uncompromised focus on purity of their products. BIOEFFECT EGF DAY SERUM is water-based and contains only 10 ingredients.