At Benefit, brows aren't a detail. They're the main event, and have been for nearly 50 years. So when the fluffy, feathered, freshly-laminated brow became the look of the moment, our brow experts had one thing to say: we've got this.

The fluffy brow is all about texture and lift, not heavy color. Below, the Benefit Brow Bar cheat sheet: diagnose your brow, pick your hero, fluff accordingly.

STEP 1 — DIAGNOSE YOUR BROW

If your brows are...

Your hero

Why

Sparse or patchy

Precisely, My Brow Pencil

Ultra-fine tip draws hair-like strokes that fill gaps invisibly

Fine or flat

Gimme Brow+ Tinted Volumizing Eyebrow Gel

Tiny microfibers cling to hairs and skin for instant volume and tint

Full but stubborn

24-HR Brow Setter Clear Brow Gel

Lamination-effect hold keeps hairs brushed up for 24 hours

Already great, just need a lift

Fluff Up Brow Wax

Flexible wax fluffs and shapes without stiffness or flakes

 

STEP 2 — FLUFF

  1. Brush brows up and out with the spoolie end of Fluff Up Brow Wax
  2. Fill only where needed with light, feathery strokes of Precisely, My Brow Pencil. Think hairs, not lines.
  3. Sweep Gimme Brow+ upward from the inner corner to the tail for tinted volume.
  4. Lock everything in place with 24-HR Brow Setter for a laminated, salon-fresh finish that survives heat, humidity and a full day.

STEP 3 — DON'T TOUCH THEM

Seriously. The whole point of the fluffy brow is that it stays exactly where you put it. With 24-HR Brow Setter, it does.

THE SECRET SAUCE

Flexible wax and gel technology hold hairs in place without the crunch, so brows move with your face.

Gimme Brow+ microfibers are matched to a range of tints, from blonde to black, so the volume looks natural, not painted on.

24-HR Brow Setter's clear, waterproof formula creates an invisible hold with a lamination effect, no salon appointment required.

WHY YOU'LL LOVE IT

Fuller, feathered, brushed-up brows in under two minutes

Waterproof, smudge-proof, sweat-proof hold

A shade for every brow, from blonde to black

Beginner-friendly tools with built-in spoolies

A MATCH MADE IN BROW-HEAVEN

For extra precision, sketch in individual hairs with Mighty Fine Brows before you fluff. Then let your lashes match the energy with BADgal Bounce Volumizing Mascara for a full, fluffy frame.