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Benefit Cosmetics Expands Brow Collection with Two New Precision Tools!

Benefit Cosmetics Expands Brow Collection with Two New Precision Tools!

Friday, February 9, 2024 / Editor    
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  • NEW FROM THE #1 BROW BRAND WORLDWIDE

We don't pick favorites at Benefit, but if we did, Precisely, My Brow Pencil would definitely be up there. Why? Because the fans just can't get enough – and we can't remember a time when it wasn't a bestseller. Seriously, 1 is sold every 7 seconds. So, naturally, we decided to expand the fam.
Meet Precisely, My Brow Detailer and Precisely, My Brow Wax!
That's right, everyone's favorite brow pencil (if we do say so ourselves...) now has two NEW brow besties for a twice-as-nice, super-precise routine.
 

Precisely, My Brow Wax – full pigment sculpting brow wax
 

Bold it right there, because Precisely, my Brow Wax is your new go-to for pigmented, sculpted brows that stay put. This lightweight brow wax delivers rich, bold color with instant payoff, and grooms brows precisely into place. We like to call this one the ultimate combo for color AND control.

Precisely, My Brow Detailer – microfine detailing brow pencil
 

The key to detailing? A teeny-tiny tip. In fact, Precisely, My Brow Detailer has the smallest brow pencil tip out there at only 0.8mm, ideal for drawing in those itty-bitty, clean-crisp lines for a precisely polished look. Welcome to the Precisely family, little one.
Precisely, My Brow Detailer – microfine detailing brow pencil
 

The key to detailing? A teeny-tiny tip. In fact, Precisely, My Brow Detailer has the smallest brow pencil tip out there at only 0.8mm, ideal for drawing in those itty-bitty, clean-crisp lines for a precisely polished look. Welcome to the Precisely family, little one.
STEP 1: Outline, define & fill in brows with Precisely, My Brow Pencil.

STEP 2: Add detail and dimension to brow tips and tails with Precisely, My Brow Detailer using light, gentle stokes.

STEP 3: Brush Precisely, My Brow Wax upward through brows using flat side of applicator to add rich color. Sculpt and groom brows in place with domed side.

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