Put away those ten steps, half an hour night routines - Swedish beauty routine is the new 7-minute trend taking the beauty world by storm.
May 2023, Dubai: In 2023, FOREO celebrates its 10th anniversary and launches a revolutionary take on the traditional skincare routine named Swedish beauty routine, which is becoming the newest trend in the era of natural beauty and healthy skin.
Swedish beauty routine by FOREO is based on a minimal number of products and on three and a half steps, bringing maximum results. This routine deploys four of Foreo’s most renowned products – all designed to be used in harmony: LUNA™ 3, BEAR™, UFO™ 2 and ISSA™ 3. In a matter of seven minutes, one can cleanse, lift, hydrate and produce a dazzling smile.

This simple yet effective method allows users to get ready in up to seven minutes by implementing carefully chosen products to achieve a luminous look while prioritising healthy, glowing skin and a beautiful smile. It is well-known that Swedish beauty routines by FOREO are oriented toward achieving specific skin results, but in the way that one prioritises self-care. Everything done within the Swedish beauty routine is non-invasive, pleasant and gentle toward the skin and mind.
 With the Swedish beauty routine, forget about ten steps, long-lasting routines, medical cabinets full of skincare products, and not being quite sure what a particular one does. After long and sometimes exhausting beauty routines, one feels tired, and it can take as long as it is needed for a proper body workout. FOREO's cutting-edge technology, combined with skincare products, offers an easy way to get that perfect skin without spending hours in the bathroom or a cosmetic salon.
“FOREO always had an enhanced focus on health and wellbeing that was only prompted by the pandemic. A lot of people had time to rethink their existing routines. If life goes by normally day by day, you don’t tend to question the routines that you have been doing for years. The pandemic has shaken some people up and given them an opportunity to rethink their routines, look around and ask if there is a better way.” said Filip Sedic.
As FOREO is a customer-oriented brand, every single new product comes from actual customer needs. While some people love long-lasting routines and have a lot of time on their hands, a lot of them don’t. Even if they do, they want to invest their time in other activities rather than spending it on skincare.
“Ineffective skincare routines are a matter of the past. We don’t want our customers to spend valuable time searching for numerous products and not being sure what they actually do. That’s why FOREO invented the Swedish beauty routine - 3 and ½ steps that radically change the approach to daily and specifically targeted skincare routines. That becomes simple, investing a minimum of one’s time, yet delivering visible results on your skin while contributing to your health”, Filip Sedic continues.
Swedish beauty routine features 3 ½ steps: facial cleanse, facelift, hydrate and smile.

The first step starts with a one-minute cleanse with LUNA™ 3 facial cleansing device that combines T-Sonic™ pulsations and velvety-soft silicone touchpoints to remove impurities trapped deep within pores. It is clinically proven to remove 99% of dirt, oil, and makeup residue and is 35x more hygienic than brushes with nylon bristles. Best used with their specially formulated LUNA™ Micro-Foam Cleanser 2.0, users can cleanse and hydrate their skin for maximum nourishment and protection against free radicals.

The second step is a 2-minute facelift with BEAR™, the world's first FDA-cleared medical microcurrent device with Anti-Shock System™. BEAR™ is the most effective microcurrent facial device available - clinically proven. It visibly improves signs of ageing by gently energizing & firming the 69 muscles in your face & neck. Using pro-level microcurrent & T-Sonic™ massage, BEAR™ improves overall facial contour & reduces signs of aging on skin. It is clinically proven to improve wrinkles, fine lines, skin firmness & elasticity in just 1 week. As all microcurrent devices must be used with a conductive serum, we developed one specifically for BEAR™ - SERUM SERUM SERUM. 

UFO™ 2 treatments provide your skin with immediate and long lasting hydration. They are also clinically proven to increase skin moisture levels by 126% in just 2 mins, retaining the effect for up to 6 hours. Featuring a combination of science-backed Thermo-therapy, Cryo-therapy, LED light therapy and T-Sonic™ massage to supercharge your mask facial. Use with specially designed UFO™ activated masks or FOREO sheet masks to enjoy pre-programmed routines via the FOREO app.

Last but not least, the full routine is done with ISSA™ 3 - the 4-in-1 toothbrush for overall oral care. ISSA™ 3 is the largest oral care advance in 70 years. Featuring world’s first medical-grade silicone toothbrush and PBT bristles in an innovative hybrid brush head, ISSA™ 3 is tough on plaque yet non-abrasive on gums - so sensitivity and receding gum lines are a thing of the past. The back of the flexible brush head is also designed with concentric ridges to clean your tongue and cheeks, providing a full mouth and true tooth clean every time for optimal oral health. ISSA™ 3 toothbrush is easy to clean, quick-drying and nonporous to prevent bacteria buildup, which perfectly finishes the Swedish beauty routine.

FOREO proudly owns a Swedish beauty routine as a concept that is oriented on promoting  and  facilitating  your  skin’s  health.  So  take  note:  reduce  complexity; increase relaxation...after all, who can beat an enviable Swedish glow?