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Virtue x FTA Limited-Edition Best Sellers Set Announcement

Virtue x FTA Limited-Edition Best Sellers Set Announcement

Thursday, October 27, 2022 / Editor    

Virtue Labs® and Fashion Trust Arabia announce a collaborative partnership with the launch of a limited-edition Best Sellers Set featuring Virtue’s beloved Restorative Treatment Mask and Healing Oil, available exclusively at Sephora. This favorite duo comes in a luxurious and versatile velvet drawstring pouch, which makes it effortless to carry your award-winning hair care wherever your travels take you.

“I am proud to be affiliated with Fashion Trust Arabia and support their passion for the arts and creative expression in the MENA region. I believe deeply in the power of mentorship to foster the next generation of talent,” says Adir Abergel, Creative Director Virtue Labs. “The Virtue hair care we selected for our limited-edition FTA collection are universal restorative products that repair and strengthen hair.” 

30% of the proceeds from each Virtue x FTA sold will benefit FTA’s non-profit initiative, whose mission is to support, nurture, and promote fashion talents across the MENA region.

“The Middle East continues to be an important growth market for Virtue. We are thrilled to support FTA and offer this set with two of our universal best-selling products through our exclusive retailer Sephora, who has been a wonderful partner to the brand since we launched in the region over two years ago,” says Melisse Shaban, Founder & CEO Virtue Labs.
As the exclusive retailer in the Middle East, Sephora will offer this limited-edition set online and in stores in the region while supplies last.


Inside the Virtue x Fashion Trust Arabia Limited-Edition Best Sellers Set:
Parched strands are instantly transformed with Virtue’s two top-selling treatments Healing Oil is a fast-absorbing formula that offers protection and shine. Restorative Treatment Mask deeply hydrates, silkens, and rebuilds hair without weighing it down in just three minutes. Both are formulated with Virtue’s powerful proprietary Alpha Keratin 60ku®, a powerful reparative protein clinically proven to repair damage and strengthen strands with each use.


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