available now exclusively at Sephora Middle East!

Tatcha, the Japanese skincare brand beloved by beauty fans in the US and Asia, is pleased to announce its long-awaited launch in the Middle East. Beginning April 15th, 2022, the California and Japan-based brand will be available locally for consumers in Sephora Middle East, launching in stores and online in the UAE on April 15th and then rolling out regionally from May 25th. 

Vicky Tsai founded the brand in 2009 after a life-changing trip to Kyoto, where she encountered a philosophy of care that helped her rediscover love for her skin and herself. A decade of working in the corporate world had left her disillusioned, and suffering from dermatitis that required daily steroids and antibiotics. Through timeless rituals rooted in effective yet gentle Japanese ingredients, her skin and her life regained balance. The Tatcha Institute, the brand’s R&D center, was founded in Tokyo shortly thereafter, harnessing Japan’s excellent technologies and raw materials to create innovative, sensorial well-being rituals for the modern consumer. 

“These timeless rituals of well-being—anchored in kind-to-skin preparations of plants grown in the nutrient-rich soils and seas of Japan—transformed my skin and soul. With a team of talented people, I created Tatcha to transform your skincare rituals into moments of self-compassion that help you to deeply reconnect with your true needs.” - Vicky Tsai, Founder Beloved by celebrities and clients around the world, Tatcha celebrates Japanese ingredients and traditions from an innovative San Francisco point of view. With an emphasis on ingredient provenance and efficacy, every formula includes the gentle strength of Hadasei-3, the brand’s proprietary complex of double-fermented rice, green tea, and algae. 

Each formulation is potent yet soothing, delivering transformation you can see and feel. Tatcha continues to push the boundaries of innovation, merging timeless Japanese wisdom with the latest advancements in skincare and neuroscience to better care for clients through the demands of modern life. To date, Tatcha has been the recipient of over 100+ global cosmetic industry accolades, including multiple Allure Best of Beauty awards, Japan’s Maquia Best Cosmetics Award, and has been recognised by WWD as one of the Most Powerful Beauty Brands of 2021. Additionally, Founder Vicky Tsai’s work at Tatcha has earned her the WWD Beauty Inc. Founder’s Award (2019) and the Cosmetic Executive Women Female Founder Award (2019), and she was named one of InStyle Magazine’s “Badass 50 Women” of 2018 for Tatcha’s education equality work. Prior to founding Tatcha, Tsai held roles at Merrill Lynch and Starbucks.