**Choose your Protein – The importance of knowing what’s in your products** 

Dubai, United Arab Emirates, April 07, 2020:   When it comes to hair care, protein is the key ingredient that is paramount for optimum hair health. Proteins contain amino acids that are essential for strengthening your hair and promoting its growth, giving it shape and strength. Using protein-packed products is your best bet in ensuring that your hair remains healthy and stays looking lustrous. 

Vierro’s hair experts have crafted a combination of the most unique proteins to provide your hair with the best nourishment science has to offer. Vierro’s Protein Protect Therapy is a newly designed technology that strengthens and protects hair from root to tip. It nourishes the scalp with a coated layer of proteins which promote hair growth, boost volume and reduce hair breakage. A unique blend of rich natural oils and minerals create a therapeutic hydration experience, leaving hair strong, healthy and shiny. 

To achieve really great hair results, identifying your hairs weaknesses is the first step in assessing the best treatment plan. Whether your hair is weak, dry, limp or brittle, making sure you’re using a shampoo and conditioner that’s rich in the right type of protein is essential.  For the following common hair problems, these are the proteins you need in your hair care regime…

Environmentally damaged hair

For hair that’s been left dried out and damaged from battling the elements, Vierro’s Weather Protect contains Flaxseed Oil which is rich in fatty acids, vitamins and minerals to help maintain moisture and prevent drying, giving your locks the TLC they need. Tea Tree Oil with its anti-fungal and antibacterial properties that fight against the fungus that causes dandruff give your hair a new lease of life.

Dry, Brittle Hair 

Hydrolysed Wheat Protein increases hair’s flexibility and elasticity, making it perfect for conditioning dry and brittle hair and repairing damaged hair. You will find it in Vierro’s Highly Hydrating shampoo, along with Coca Butter which brings out the best in your hair, making it smooth, shiny and stronger than before

Limp Hair

If your hair is limp and lacklustre it could be as a result of being washed frequently in the desalinated water of this region. Vierro’s Water Protect was designed specifically for women in this region to help revitalise their hair with a special mix of Vitamins A, D, E and F to give your hair it’s daily dose of vitamins and make hair smoother from the root to the tip. Peppermint Oil gives your scalp a wake-up call, eliminating dandruff and build-up and increasing circulation to help improve hair growth and prevent hair loss.