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Packing for a trip always comes down to one question: what can I bring that does more than one job and won’t take up half my makeup bag? The answer is Catrice’s Blushin’ Charm Multi Stick. This little gem is basically a glow-up in stick form. It’s highly pigmented, blends like a dream, and gives you buildable ......Read More
Friday, July 11, 2025
Hourglass Partners with Iconic Actress, Eve Hewson, to Personify the Collection's Expressive Eye Looks Hourglass Cosmetics launches its latest eye collection, celebrating makeup as a form of self-expression. Featuring the expansion of the Curator Eyeshadow Palettes and the new Unlocked Instant Extensions Mascara in Espresso, the campaign is ......Read More
Dubai, UAE – July 09 2025: Whether you're chasing the sun in Bali, skiing in the Alps, or enjoying a cozy staycation in the UAE, great hair days should always travel with you. Meet Christophe Robin's curated collection of travel-sized essentials, all under 100ml and perfectly sized for your hand luggage, tote bag, or vanity ......Read More
Wednesday, July 9, 2025
Confession time: most of us are loyal to just a few shades in our palettes, while the rest sit untouched (and silently judge us). That's exactly what inspired the new SHEGLAM Daydreamer Mini Palette, a four-shade wonder designed to give you the colors you'll actually use, in a format that finally makes sense. It all ......Read More
Tuesday, July 1, 2025
Dubai, United Arab Emirates, 30 June 2025 – In celebration of Self-Care Month (24 June – 24 July), BUFARMA invites you to reset your skincare ritual with science-led, sustainable formulations designed to nourish the skin and restore balance. Whether you're navigating a busy travel schedule, long workdays or simply seeking a ......Read More
Monday, June 30, 2025
Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season long Why You'll Love It: Bold Power Blue: Add a playful pop of color to your ......Read More
Wednesday, June 25, 2025
FOUNDATION Stick This season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION ......Read More
Monday, June 16, 2025
June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze: Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime ......Read More
Monday, June 9, 2025
Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup! This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly ......Read More
Buffalo Milk-Infused Beauty for Radiant, Nourished Skin All Season Long Dubai, United Arab Emirates, 28 May 2025 – With the summer season around the corner, maintaining skin hydration becomes more than just a beauty concern—it’s a necessity. Whether you’re escaping the heat or staying local, BUFARMA offers a considered ......Read More
Tuesday, June 3, 2025
Eid is around the corner, and it's time to bring your A game to every family gathering and festive dinner. Let's check out which of SHEGLAM's cult favorites are in the mix as your not-so-secret glam essentials for that special Eid glow: SHEGLAM Sunburst Glow Mixer is straight-up sunshine in a bottle. ......Read More
As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine. This month, the spotlight is on the Soft Glam Filter Stick and the Diamond ......Read More
Monday, June 2, 2025
Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip ......Read More
Friday, May 30, 2025
This collaboration focuses on advancing women's development through education, community, and faith-based leadership, creating a secure space for the next generation of Muslim women leaders to grow, showcase their talents, and thrive within the global halal ecosystem. ParagonCorp, Indonesia's largest beauty company, through its flagship ......Read More
Thursday, May 29, 2025
May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations. Get whisked over the rainbow ......Read More
Monday, May 26, 2025
Paris's Most Iconic Haircare Brand Makes Its Debut in the Emirates Dubai, UAE – May 26, 2025 – Christophe Robin, the renowned French luxury haircare brand, has officially launched in the UAE, catering to the growing demand for premium, results-driven haircare in the region. With over two decades of trailblazing ......Read More
Travel-proof skincare, wherever the journey takes you Between dehydrating cabin air, jet lag, and time zone whiplash, travelling can take a serious toll on the skin. For the modern globetrotter, especially one juggling long-haul meetings with late-night dinners or back-to-back getaways, maintaining a consistent beauty routine that works across ......Read More
Friday, May 23, 2025
As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is ......Read More
Thursday, May 22, 2025
May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for. At first ......Read More
Friday, May 16, 2025
Dubai, UAE — 8 May 2025. May marks International Skin Cancer Awareness Month, and UAE dermatologists urge residents to rethink how they protect themselves from the Middle Eastern sun. With nearly 1,000 new expatriates arriving daily, many unfamiliar with the region’s intense UV levels, experts warn that skin damage ......Read More
Tuesday, May 13, 2025
INTRODUCING: VEIL HYDRATING SKIN TINT Hourglass Cosmetics has launched the Veil Hydrating Skin Tint across the GCC, available exclusively at Sephora Middle East - the only skin tint clinically proven to instantly boost hydration. What it is: A lightweight, skincare-infused tint that delivers all-day hydration and a dewy, sheer glow. ......Read More
SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow. Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to ......Read More
Monday, May 5, 2025
April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you. Inspired by our bestselling Good ......Read More
Wednesday, April 30, 2025
Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps. Amplify Every Lash with the Perfect Duo XXL Effect Mascara Double the brushes, double the magic! Catrice’s new Perfect Duo XXL ......Read More
Tuesday, April 29, 2025
This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is ......Read More
Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's ......Read More
Saturday, April 26, 2025
Blush, Brighten and Sculpt in One Swipe April 22nd, 2025 – SHEGLAM’s cult-favorite SHEGLAM Color Bloom Liquid Blush is back in six bold new shades that do way more than just blush. Gracefully fake eight hours of sleep, chase a sun-kissed glow, or add a pop of pigment that sculpts like a dream. These multitasking marvels are made ......Read More
Tuesday, April 22, 2025
From nature’s stillness to digital surprise, World of Doré captures moments that live forever Dubai, UAE – April 2025 – At World Art Dubai 2025, luxury takes a new shape. From April 17 to 20, at the World Trade Center, Dubai welcomes World of Doré, the art house redefining luxury through timeless design, sculptural ......Read More
Wednesday, April 16, 2025
The Skin Diary arrives in the UAE with clinically proven Night Repair Therapy a game-changing, retinoid-powered formula without the irritation. Dubai, UAE 15 April 2025 – One of the UK and Ireland’s most talked-about skincare brands has officially landed in the Middle East. The Skin Diary, founded by leading Consultant Dermatologist ......Read More
Collection de l’Atelier 2024 edition launch APRIL 2025 Henry Jacques is proud to reveal its second edition of ‘Collection de l’Atelier’, a collection of limited-edition perfumes created from its very own Rose harvest. This year, the magnificent HJ Rose de Mai absolute gives rise to a new trio of fragrances. Rose ......Read More
Tuesday, April 8, 2025
With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar! In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty ......Read More
Thursday, March 27, 2025
Have you ever wished for a lip balm that hydrates, shines like a gloss, and fits right into your pocket? SHEGLAM has the long-awaited answer. The SHEGLAM Hydra Jelly Pocket Lip Jam has officially landed, and it’s about to mix up your lip game forever. This tiny but mighty lip jam is the perfect companion for your ......Read More
A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for ......Read More
Thursday, March 13, 2025
Dubai, United Arab Emirates, March 2025: For the first time ever, RIOBELO, the pioneering Brazilian haircare brand trusted by top professionals, is opening its doors to consumers with the launch of direct online purchasing. Now, anyone can experience the transformative power of authentic Brazilian hair treatments from the comfort of ......Read More
Wednesday, March 12, 2025
SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous. Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion. Inside the Ramadan box, you’ll ......Read More
Tuesday, March 11, 2025
Recommended Treatments for Eid To make the most of this festive season, here are some of Wellbeing Clinic’s standout treatments that will leave you feeling refreshed and confident: Laser Skin Care: As we head into Eid, glowing skin is a must. Wellbeing Clinic’s laser skin care treatments, including the popular Hollywood ......Read More
Wednesday, March 5, 2025
Dubai, February 2025: Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand Range. Concocting a mix of irresistible notes, the newest range includes six signature fragrances with ‘Victoria’ ......Read More
Monday, March 3, 2025
Dubai, United Arab Emirates, 2025 – In an exclusive launch event in Burj Khalifa, DKNY, the iconic New York fashion house, proudly introduces DKNY 24/7 Eau de Parfum, a bold new fragrance inspired by the city’s unstoppable energy. Designed for those who live life without limits, DKNY 24/7 embodies the essence of confidence, ......Read More
Sunday, March 2, 2025
As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour. This exclusive collection brings ......Read More
Friday, February 28, 2025
This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars. Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate ......Read More
After the landslide success of the Rick and Morty Collection, SHEGLAM is back with another cult-favorite collab, and this time, we're going mathematical! Embark on a beauty adventure with the Adventure Time x SHEGLAM Collection, a playful lineup inspired by the vibrant, wacky, and totally algebraic world of Finn, Jake, and their legendary ......Read More
LYMA, the leading supplement brand, announces a scientific breakthrough that bottles the effects of exercise - as the World Health Organisation (WHO) reports 1.8bn adults globally are falling short of activity level recommendations* The rise of the desk jockey sees Brits sit for as long as 8.9 hours per-day*2 and Americans sit almost 6 ......Read More
Wednesday, February 26, 2025
Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda ......Read More
Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger ......Read More
This Eid, elevate your gifting game with the Vatika Self-Care Box—a luxurious blend of beauty, indulgence and relaxation. Designed to pamper your loved ones, the self-care box can be fully customized with your choice of Vatika's natural hair care products. Whether it's a rejuvenating at-home spa treatment or a boost of nourishment ......Read More
Saturday, February 22, 2025
Two lip plumpers are better than one, isn’t that how the saying should go? Meet SHEGLAM’s Bold Booster Lip Combo, a two-step plumping routine designed to give your lips shape, volume and definition in mere seconds. With a mix of playful colors and next-level plumping, this duo is the confidence boost your lips have been waiting ......Read More
Thursday, February 20, 2025
Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows ......Read More
Tuesday, February 11, 2025
Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves. The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting ......Read More
Monday, February 10, 2025
Ajmal Perfumes unveils a groundbreaking fragrance collection celebrating the artistry of globally renowned perfumers and redefining the essence of individuality and creativity in perfumery. Dubai, United Arab Emirates 8th February 2025- Ajmal Perfumes, a brand long synonymous with the mastery of perfumery, unveils The Untold Stories, ......Read More
Sunday, February 9, 2025
The newly launched FaceFit has opened up in Town Centre Mall, Jumeirah 5 February 2025, Dubai - Skincare and wellness lovers have a new must-visit destination this year with the launch of the newly opened fitness studio for the face, FaceFit. The FaceFit studio is located in Town Centre Mall, Jumeirah and offers Dubai residents a ......Read More
Thursday, February 6, 2025
A year filled with gratitude, reflection, and a forward-looking vision for the next 25 years; As many as 57 winners walk away with mega prizes including a Jetour T2 Luxury SUV luxury vehicle, iPhone 16s and a number of gifts and vouchers to make the occasion a memorable one; With 25 years of perfumes manufacturing, Ahmed Al ......Read More
Wednesday, February 5, 2025
New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day. 24-hour volume & lift Builds effortlessly & feels weightless Smudge-proof & ......Read More
Wednesday, January 29, 2025
Dubai, United Arab Emirates – January 2025: Layla Al Hajjaj, a visionary Saudi entrepreneur, has emerged as a leading figure in the Gulf’s entrepreneurial landscape. Transitioning from a successful career in the oil and gas sector to founding Boho Salon in the UAE, Layla’s journey is a testament to her unwavering passion for ......Read More
Tuesday, January 28, 2025
January 27th , 2025 – Get ready to strike gold – SHEGLAM is raising the bar on lash luxury with the launch of the All-In-One 24K Multi-Effect Mascara. Infused with real 24K gold and an irresistible blend of nourishing ingredients, this mascara promises an unmatched lash-enhancing experience in a bottle. Formulated with polypeptide, ......Read More
Monday, January 27, 2025
The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts ......Read More
Friday, January 24, 2025
By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was ......Read More
Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag. The Best ......Read More
Tuesday, January 21, 2025
New Year resolutions are all about making positive changes, and here’s one for your hair : why settle for one-size-fits-all care when your locks are as unique as you are? Enter Vatika Enriched Hair Oil - the ultimate solution to nourishing, reviving, and celebrating your hair’s one-of-a-kind vibe. And here’s where it ......Read More
All about Luxury Hair, Beauty and Fragrance in Dubai.
All about Luxury Hair, Beauty and Fragrance in Dubai.