Unleash the Brave Within: Introducing SHEGLAM's Live to Roam Collection. Drawing inspiration from the mysterious allure of the  desert, this collection mirrors the mesmerizing play of shifting sands  and the magnetic pull of uncharted horizons.We invite the free-spirited to embark on a journey of self-expression,  embracing the ......Read More

Beauty isn't just about trends or following a set routine; it's about expressing your individuality, creativity, and personality. Making beauty fun means breaking free from conventional norms and enjoying the process of enhancing your features in a way that reflects your true self.  Here's how you can infuse a sense of ......Read More

'Own Your Magic' the empowering spring/summer make-up by Catrice is dedicated to independent women who believe in making everyday moments extraordinary, all while enhancing their natural beauty. At Catrice, we understand that make-up is not simply a tool for covering flaws, but a catalyst for self-expression and confidence. The ......Read More

Can you believe summer is taking a bow and making way for September? While we've been living our best lives under the warm embrace of the sun, let's admit – our brows might have gotten a little vacation too. Who can blame them? Lazy beach days, endless fun, and just a sprinkle of "I don't care about my brows" attitude ......Read More

Barbie has taken over this Summer and the beauty world is abuzz with Barbie fever. Catrice is here to help our makeup lovers channel their inner doll with a fabulous Barbie-inspired makeup look using our top-notch products. Starting with the game-changer, our Pore Ultra Minimizing Serum is enriched with 10% niacinamide, sea algae, and ......Read More

Heading back to university means exciting new beginnings and a fresh start, and what better way to kick off the semester than with a set of carefully curated makeup essentials? Whether you're a makeup enthusiast or prefer a simple and natural look, having the right products can help boost your confidence and make you feel ready to conquer the ......Read More

August 10, 2023 - SHEGLAM's stunning new arrivals are here! Discover the all-new Color Bloom Liquid Blush and Insta-Ready Face & Under Eye Setting Powder Duo, now available in an array of captivating pink shades that will leave you spellbound! Let SHEGLAM's adored star products empower you, as you harness the enchanting pink power and ......Read More

Catrice, spring/summer collection is perfect to add to your summer vacation must-haves.  These versatile products are compact, easy to carry, and allow you to create a complete makeup look effortlessly. Experience the joy of summer with Catrice's travel-friendly essentials. The Smoother Plumping Primer Concentrate is a game-changer for ......Read More

Summer has returned, bringing with it a vibrant season to explore all those captivating TikTok makeup trends. Yet, amidst the allure of sunny days, we encounter a familiar challenge: makeup succumbing to the sweltering heat and perspiration. Naturally, we aspire to avoid any impact on our cherished vacation moments. Thus, the key lies in choosing ......Read More

Get ready to groove to the rhythm of nostalgia with SHEGLAM's Vinyl Pop Color Palettes. Inspired by the iconic design of CD players from the early 2000s, these palettes will take you on a journey back to an era filled with catchy tunes and daring makeup looks. Let your makeup transform into a captivating fusion of vibrant colors! Vinyl Pop ......Read More

So many trends and makeup looks to try out, what better occasion than Eid al Adha.  essence’s SS23 collection has  high performance products, with fast results and that are easy to apply. Of course, the skincare effect should not be neglected either for the occasion. That's why the new and relaunched essence products in the ......Read More

Catrice, the leading cosmetics brand, is designed to help you to create a look that perfectly complements the joyous occasion of Eid Al Adha. With a range of products, Catrice ensures you feel your best this Eid.  You can achieve the perfect Eid Al Adha makeup look with these must-have Catrice products. Starting with the The Smoother ......Read More

Diversity in beauty has never been more prominent Get ready to take your skincare routine to new heights. Eid is nearly here and Skin Story has curated a special beauty Eid gift guide for your loved ones. Receiving beauty products is one of the best things in the world! Add the joyous occasion of Eid to it - and it’s the best surprise one ......Read More

Get ready to bid farewell to unwanted shine and embrace the perfect matte finish as SheGlam introduces their Skin-Focus Powder Foundation, set to redefine your makeup routine with its innovative formula. The foundation is the new secret weapon to achieving a soft, smooth, glowing complexion that's as lightweight as a feather.   The ......Read More

As Eid Al Fitr approaches, you can use the essence range of beauty products that will help you achieve a stunning makeup look. Our Hydro Hero Primer, Hello, Good Stuff! Pore Minimizing Serum, What a Tint! Lip and Cheek Tint, Lash Like a Boss Instant Volume & Length Mascara Ultra Black, and Welcome to Marrakesh Eyeshadow Palette have been ......Read More

With Eid just around the corner, CATRICE has an array of products that are perfect for creating a gorgeous Eid Al Fitr makeup look. Whether you are celebrating with family and friends, or simply want to look your best, CATRICE's products are the perfect addition to your makeup routine. Start of this make up look by using The Glow Skin ......Read More

During Ramadan it is respectful to stay away from bright colors. Here are a few products to help you still look presentable without looking to over the top. Use only a few products to make sure the daily fast doesn't make it difficult on looking your best. You no longer have to worry about, animal-by-products, or harsh chemicals can that ......Read More

The Holy month of Ramadan is right around the corner, and CATRICE wants to help you achieve a simple yet stunning look that is also perfect for your Suhoor and Iftar outings. We understand the importance of spending time with loved ones during this special time, and that's why we have put together a makeup routine that is effortless and ......Read More

 February 14, 2023:  You can plan anything for Valentine’s Day, but there's no better way to celebrate than with a gorgeous Valentine's Day makeup look. A perfect makeup look can get you in the mood for a amazing date night, just add finishing touches with your date night outfit.  essence cosmetics is certified and ......Read More

February 14, 2023:  Are you ready to be absolutely stunning this Valentine's Day? Look no further than CATRICE's range of cruelty-free and vegan ingredients. CATRICE is committed to being a cruelty-free and vegan brand, meaning that all of our products are free from animal-derived ingredients and are not tested on animals. First ......Read More

Happy New Year, to all our essence family out there! Let’s try to get the best out of ourselves this year. Our product range has everything that you need to create that amazing look. So let’s create some playfullooks this year with our resolution being NEW YEAR, NEW ME.  Let’s look at some of the hero products from ......Read More

Happy New Year, beauty lovers! Are you ready to ring in the New Year with a fresh, new look? This year, At CATRICE, we believe it's time to say goodbye to the old, embrace the new and become the best version of yourself. With CATRICE's Autumn/Winter 2022 collection, you'll be able to step into the new year feeling confident and ......Read More

To station a tech-forward beauty podium at the Mall of Emirates for an immersive and personalized product recommendation experience. Renowned makeup brand Liht Organics has announced its foray into the tech-enabled beauty industry with a VR -backed podium at the Mall of Emirates. Powered to analyze consumer features and lifestyle needs, the ......Read More

WHAT THE FLUFF?   Benefit Cosmetics introduces the new Fluff Up Brow Wax! A clear, creamy flex-wax that creates fluffy, feathered & texturized-looking brows.   Get ready to love your full, fluffy-looking brows all day. Fluff yeah!   Clear & Creamy Flex-Wax Flake-Free & ......Read More