Created By The World's Most Influential Makeup Artist, Makeup By Mario Makes Its Debut Exclusively At Sephora Middle East
Celebrity makeup artist Mario Dedivanovic is pleased to launch his eponymous beauty brand in the Middle East. Starting October 14th, Makeup By Mario will be exclusively available at Sephora stores and online, bringing Mario’s high-quality formulas and easy-to-use products and tools to professionals and beauty enthusiasts alike, to help them effortlessly execute his signature “soft glam” look at home.
For the first time ever, Makeup By Mario Master Mattes™ Eyeshadow Palette, SoftSculpt® Shaping Sticks and Ultra Suede™ lipsticks will be available to shop online and in-store, with additional drops expected later this year.
The inspiring story of the world’s most admired makeup artist began in the Bronx, with a shoebox filled with Sephora products. At the young age of 17, while working as a fragrance consultant at Sephora, Mario discovered his passion for makeup when he was hired by two singers he met at Sephora to create their makeup for a cabaret show. Lacking a makeup kit, he filled a shoebox from his closet with products from Sephora, setting his mind on becoming a makeup artist and one day launching his own beauty line.
His dream came true 20 years later, in 2020, when he launched Makeup By Mario, after two decades of painting the face of the most famous women of our time. Driven by creating flawless makeup looks that bring out a woman’s natural beauty, the King of Contour curated an entire range of weightless, long-lasting products in universal shades that suit all skin tones, in line with the brand’s DNA based on empowerment, artistry and inclusivity. What’s more, all products are cruelty-free and PETA-certified, and come in modern, sleek packaging comfortable enough to fit in the palm of your hand.
“Makeup By Mario is effortless beauty inspired by the techniques I’ve perfected over the past 20 years. Each formula is meticulously crafted and each shade is universally inclusive,” - Mario Dedivanovic, Chief Executive Officer and Chief Creative Officer of Makeup By Mario.
Mario’s glamorous makeup looks have graced the covers of international magazines all across the world. He also gained a cult following on social media, as one of the first social influencers in the beauty industry, first building a dedicated and engaged community of makeup fans on YouTube, then finding a global platform on Instagram, and now inspiring the next generation of beauty influencers and enthusiasts on TikTok.
Makeup By Mario will be available in-store and online at Sephora and in stores starting October, 2022.