**One stroke lipsticks, mascaras for voluminous eyelashes, pearly nail enamels, and more… **   Dubai, UAE – November 25, 2021:  Soon it will be that time of the year to get creative, go bold, and pull out all the stops. The festive season is near, and for a lot of us there’s holiday shopping to be done, meet-ups ......Read More

November 18, 2021:  The festive season is upon us and so is the time to start your holiday shopping! If someone on your gifting list always likes to pamper themselves with skincare and beauty products, you're in luck. Swedish skincare brand FOREO, infamous for the award-winning range of innovative beauty-tech devices, have put together a ......Read More

November 18, 2021:  With the increasing number of men becoming invested in their grooming and self-care regimens, the perfect holiday gift is simple with Swedish Skincare brand FOREO. Whether he is clean-shaven, bearded or looking for premium dental care, FOREO has put together a sleek and smart festive gift guide that will keep every man ......Read More

Korean favorite, The Face Shop celebrates the UAE National Day with an exclusive set and delightful offers!     November 2021, Dubai, UAE:  Celebrations galore in the UAE as we approach its 50th birthday and what better way to bring it in than treating yourself to an at-home pamper session. Look no further, as The face Shop ......Read More

The trade event has witnessed participation from 15 Polish companies showcasing their complete range of beauty products 05, October 2021 - Dubai, UAE: The Poland pavilion was officially inaugurated by representatives of the Ministry of Economic Development and Technology as well as by Monika Dyląg-Sajór, Deputy Commissioner General, ......Read More

October 03, 2021:  From an upstart pioneering Khaleeji brand in the 90s, to a closely-knit loyal following of over 1.5 million across the region, Mikyajy is bringing beauty in its purest and cleanest form to the Middle Eastern Glam Girl.    As their biggest product revolution ever, Mikyajy has pushed boundaries and evolved ......Read More

** Treatment includes the ultra-concentrated NCEF, a proprietary complex for renewed skin quality**   In 2021, FILORGA is taking another step towards excellence in Cellular Regeneration and has created NCEF-SHOT, a 10-day anti-ageing treatment that boosts the skin with new cells.  This supreme polyrevitalising concentrate ......Read More

September 20, 2021:  Halloween is quickly approaching and what better way to celebrate than playing around with some make-up and creating a sultry 60’s look to channel some of your favorite icons like Priscilla Presley, Twiggy, and Cher. A pop of color on the lids, super long lashes, simple thick liner and a 60s inspired shift dress ......Read More

Upfill shares 5 secrets on how to keep your skin glowing during the upcoming cool weather!     September 20, 2021 - Dubai, UAE:  Winter is just around the corner, and while it comes as a huge relief from the scorching heat, the cool weather also brings along its own fair share of skin-related challenges. Good news here is ......Read More

The Face Shop unveils Yehwadam’s Jeju Magnolia Pure Brightening Line     September 19, 2021, Dubai, UAE: In Korea, flawless skin is often compared to ‘white porcelain’. Enter the all new Yehwadam brightening line crafted using pure Magnolia Blossoms grown in the pristine Jeju Island, located in the southern ......Read More

Global exhibitors from more than 50 countries, including 15 national pavilions, to reconnect in Dubai    Dubai, UAE - August 25, 2021:  With travel restrictions easing around the world, international beauty companies from more than 50 countries, including 15 national pavilions, will reconnect at the 25th Beautyworld Middle ......Read More

This refreshing drink is not only beneficial for your health, but your skin and hair too!   August 22, 2021:  When you think of coconut water, the first thoughts that probably come to your mind are of a refreshing, thirst quenching and nutritious drink. Rubicon has recently launched a 100% Natural Organic Coconut Water adding to ......Read More

August 18, 2021:  With the summer season at its end and the new academic year beginning, it’s time to start thinking about your back-to-college beauty routine. Looking and feeling your best when going back to a busy schedule packed with classes and extra-curricular activities could put you in the right mood to excel. Saying that, ......Read More

Lucent Facial Concentrate A vitamin-rich formulation for most skin types   Aesop’s latest release in the Skin Care+ range is Lucent Facial Concentrate, a potent serum formulated to balance and fortify the skin. The serum’s aqueous viscosity and matte finish is ideal for those who eschew oil-based hydrators and heavy ......Read More

The Quickie, the first product from the new feminine wellness brand KETISH, is set to wipe embarrassment from your feminine care product stash August 10, 2021:  Brand new feminine wellness brand KETISH has launched its first product, and it’s here to make you feel sexy. Playfully named The Quickie, this pre-play intimate sheet is ......Read More

July 18, 2021:  Summer is the perfect time to experiment new makeup looks. This season’s popular beauty trends range from subtle ‘no-makeup’ makeup looks and glowy skin to the bolder graphic liners and statement lips. The beauty experts at Flormar round up their top five timeless beauty trends for the season along with ......Read More

EYE TALK (KALAM AL 3YOUN) with SIGNATURE LINER + DOUBLE TROUBLE MASCARA July 15, 2021:  Ever wondered what’s in Amy Roko’s beauty essentials? Look no further! Amy selected her all-time favorite products from Wow Beauty Forward, and they are no other than our most-loved Signature Liner & Double Trouble Mascara. As a Modern ......Read More

July 13, 2021:  If you’re looking for the best skincare routine for oil control, Herbal Essentials fits the bill. The award-winning skincare brand’s unisex three-step Purifying Range features essentials that are perfect for tackling oily skin, maskne & breakouts. It helps reduce excess oil the natural way, without the use of ......Read More

SEA & POOL PROTECT HAIR- CARE A complete range of sun care products with Monoi butter. Sulfate-free-Silicone-free-Paraben-free What's new “Sous le Soleil”? The new Myriam•K solar range, your surest ally under the shining sun! Because like the skin, the hair must be protected to remain in "good ......Read More

CARIBBEAN SKIN STRAIGHT FROM YOUR SHOWER   BUFF THE ROUGH + BRING THE SMOOTH WITH A GENTLE BLEND OF SUGAR, SALT + SUPERFINE SAND, PLUS DECADENT OILS THAT LEAVE SKIN NOURISHED + SOFT     July 04, 2021:  Get Caribbean skin straight from the shower with NEW Buff Ryder Exfoliating Body Scrub. This luxurious ......Read More

For the first time in the UAE, Mummazone Medical Equipment & Trading LLC introduces fromom, a premium Korean baby care line made with cow colostrum made to pamper the baby’s skin with its soothing and gentle formula!  Cow colostrum contains more nutritious value than humans and using fromom’s technology, the blessing liquid ......Read More

  I received a box full of goodness from BABOR. 'Made In Germany', these products are what we need to navigate through the summer along with mood swings and maturing (hahaha..growing old).  From cleaing to nourshing, layering and hydrating every need is taken care of by the revolutionary products developed all in their ......Read More

ROSEHIP SEED LIP CREAM  Non-greasy moisturising cream to soothe and hydrate lips Rich in Vitamin E, Rosehip Seed Lip Cream absorbs swiftly to relieve dryness and replenish moisture. As the thinnest and most sensitive part of the face, lips often respond differently to the elements and external stressors; and, without sebaceous or ......Read More

June 23, 2021:  Special occasions like Eid require some of our favourite CATRICE products to keep with you on the go in your handbag throughout the day. Keep your makeup flawless at all times while you're out and about with your closest friends or family, and touch up your look to always have that perfect finish. Here are our top CATRICE ......Read More

** Keep your skin hydrated and refreshed **   June 22, 2021:  It’s no secret that while we can enjoy the long summer days at the beach or by the pool, we also have to deal with oily and dehydrated skin that results from the exposure to heat. Taking care of our skin becomes extremely important in such circumstances. Adapting ......Read More

In need of some last minute gifts for Father’s Day? Aesop’s men’s favorites have you covered!    MOROCCAN NEROLI SHAVING SERUM    Moroccan Neroli Shaving Serum is formulated to facilitate an effortless shave. Its maximum-slip texture allows for smooth, razor-close contact while the formula’s ......Read More

June 15, 2021:  Summer is the perfect time for a healthy skin glow. However, with rising temperatures and increasing humidity comes the need to protect your skin. Your skin is your body’s first line of defence against the unfavourable aspects of a Middle Eastern summer, so a little extra time spent on a skin routine to protect your skin ......Read More

June 13, 2021:  Want fresh, healthy, glowing skin? We’ve got you covered. This summer, Faces will be launching their 360 Love Your Skin summer campaign. The jam-packed 6-week summer campaign will feature engaging and educational content around skincare , breaking it down from ingredients to skincare routines, hair care, body care, and ......Read More

June 10, 2021:  It’s a fact that hydration is vital for overall health including that of the hair, but did you know that dehydration is also the root cause of brittle hair and split ends. Most people living in the Middle East are exposed to regular sun, wind, and chlorinated water, all of which affects hair follicles negatively, ......Read More

Natura Bissé is well known niche brand for skin care products. Since 1979 the skin care and beauty brand has been a star product in the Luxury Beauty and Skincare Industry. Also well known for their relaxing Spa Treatments, Natura Bissé has received many accolades for offering the most exquisite service. A new ......Read More

“How does the saying go? I am woman, hear me roar.”     The star antagonist from 101 Dalmatians makes a theatrical comeback in the movie universe with her captivating personal story and eccentric looks. If you were as blown away as us by the contrast of her bold Cruella looks and sweet Estella appearances, ......Read More

May 31, 2021:  Summer is officially here! There’s nothing that screams summer better than a soft, dewy look. During the hotter months, lightweight and waterproof products are our favourite go-to’s because it feels like we don’t have anything on our faces. So, whether you are out and about during the day or need a natural ......Read More

SEPHORA and RARE BEAUTY announce the launch of the makeup brand Rare Beauty by Selena Gomez only available at Sephora    May 29, 2021:  Selena Gomez celebrates beauty by launching her makeup brand, Rare Beauty, exclusively available at Sephora. The global launch will be on July 1st.  Selena’s passion for beauty ......Read More

  Benefit Cosmetics celebrates the 20th anniversary of its first ever Box O’ Powder, the bestselling & award-winning Hoola bronzer, with a NEW, LIMITED-EDITION member of the Hoola family, Hoola Glow!   It’s the iconic Hoola you know and love, now with a warm superfine shimmer. Hoola Glow combines ......Read More

‘The excellency of every art is its intensity.’ John Keats         Aesop’s Marrakech Intense is a raw and unorthodox fragrance for men and women – a woody oriental blend balanced by fresh floral top and heart notes, with a hint of the animalistic. Created in collaboration with perfumer ......Read More

May 26, 2021 CREATE YOUR OWN BEAUTY DREAM Beauty and fashion are in a constant and symbiotic evolution. The work we are doing in Valentino is guided by the values we trust in, we moved from an aesthetic built on exclusivity to an inclusive one, we grew from a two-dimensional vision of beauty to a three dimensional one, where emotions, ......Read More

United Arab Emirates - May 25, 2021:  Italian colour and skincare brand Flormar is continuing its store expansion in the UAE with the launch of two new stand-alone boutiques, one in Circle Mall (JVC) and another in Sahara Centre. Equipped with a stunning line of colours and palettes, the brand offers a range of affordable products that ......Read More

May 20, 2021:  After closing 2020 with an almighty army of over 20 million customers and steady growth of sales, skin-tech powerhouse FOREO makes moves to dominate once again as experts at Lookfantastic reveal that the savvy Swedish brand is amongst the top 3 most popular skincare brands globally.   The beauty e-tailer ......Read More

May 20, 2021:  FILORGA’s highly popular Global-Repair range has a new addition to its supreme anti-aging collection of products. An all-intensive feat of formulation, the Global-Repair Eyes and Lips acts as an ultra-targeted double agent. The specialist product contains a microcirculation-activating tuberose extract to give an intensive ......Read More

MONDAY Haircare Makes a Splash at Bla Bla, Zero Gravity and Wet Deck for One Week Only!   Dubai, UAE, 10th May 2021: Next week, MONDAY Haircare is touring Dubai’s most iconic beach clubs in its unmissable pink double decker bus. The beach club takeovers will feature a free braid bar experience and pink haircare goodies for all. ......Read More

** Top tips for summer and how to look after your skin, naturally from Australia’s No.1 Natural Skincare Brand **   May 04, 2021:  As the days get hotter and UV rays get stronger, we have to take better care of our skin when we are out walking under the sun or basking under it by the pool or at the beach. Aside from being the ......Read More

May 04, 2021:  We are counting down the days till Eid and this year we’re all about looking dewy and sun-kissed! Creating this look is super, effortless, and quick while still looking flawlessly amazing, which means more time to spend with our family, friends, and loved ones. Let’s take you through five easy steps to create this ......Read More

April 25, 2021:  Aesop’s skincare+ range is ideal for those who need extra moisture, mature or dry skin. The below two products are perfect to layer on top of each other to achieve hydrated, revived skin, especially during the month of Ramadan when skin tends to get more dehydrated.   DAMASCAN ROSE FACIAL ......Read More

**Keep your nutrients in check for healthy nails and luscious hair this Ramadan**   United Arab Emirates -  April 20, 2021:   The month of Ramadan is upon us, which means fasting during the day and feasting when the sun sets. However, this could lead our body to use up nutrient reserves in the body during the day, that ......Read More

Daily fasting can lead to severe dry skin and even collagen damage. So, for those observing a fast, a skincare regimen that keeps skin hydrated and protected is vital. Ramadan is also the season of caring through giving, and with this in mind, SUKIN, Australia’s #1 Natural Skincare Brand*, has put together three skincare gems for a nutrient ......Read More

April 18, 2021:  During the holy month of Ramadan, many positive acts of devotion and kindness are encouraged.   With so much happening in the world, Faces wants to take the opportunity this year to take a moment, reflect, and refocus on what really matters, family, kindness, and community.   For 30 days, Faces Beauty Stores will launch a limited-edition Ramadan Beauty Calendar. 30 days, 30 doors. Behind each door, there will be a beauty product and a kindness message as a daily reminder. The calendar will be available in stores and online on FACES.COM. Now with same day delivery for orders placed before 1PM!    FACES, the house to your favorite ......Read More

** Treat yourself to the simplicity, vitality and the power of pure Himalayan spring water and wake up every day feeling rested and renewed!   ** Long hours and days of fasting takes a toll on your normally hydrated skin. Dehydration leads to flaky, dull and dry skin, and that’s one thing we don’t want on our list. Good ......Read More

United Arab Emirates -  April 11, 2021:   Beauty lovers united at the Cosmotel to hear from Olivia Jacoub, Abou Gerael Muriel and Anastasia Riabova as they delved into their top secrets for achieving a picture-perfect, flawless finish. The glittering guest list of VIPs also had the chance to win products from high-end brands ......Read More

April 04, 2021:   This Ramadan, Feelunique Middle East has got you covered! From daily offers to special discounts and value sets, you will find the perfect selection of products to pamper yourself and surprise your loved ones. Follow @feeluniqueme on Instagram and download the mobile app from the App store or Google Play store to stay ......Read More

• K-Beauty wonder, Jaxon Lane unveils a 3 step skincare routine, men can easily follow    • Jaxon Lane is available exclusively with The Grooming Lab     United Arab Emirates -  April 01, 2021:   The Korean Beauty trend has been around for a while now and has proven to be worth the hype ......Read More

March 31, 2021:   There is something about the spring that makes us inclined to trying new things, even when it comes to our make-up looks. Bright colors, glosses, shimmers, and elaborate eyeliners are all on our list this season. Our spring picks from CATRICE SS21 are bound to impress you! Since we are shifting to the brighter and ......Read More

March 25, 2021:  Sephora lovers and beauty addicts across ALL social platforms, we are looking for you! Come one, come all, and share your beauty truths. Sephora celebrates the most authentic and inspiring voices in the digital beauty space. We believe in the #UnlimitedPowerOfBeauty.  Following an extremely successful launch in ......Read More

**Sukin’s Purely Ageless Range for Mother’s Day**       United Arab Emirates -  March 17, 2021:   There is nothing more satisfying than watching your skin take a turn for the better. Sukin’s Purely Ageless Range of age-defying solutions promises to do just that. The natural and pure ......Read More

United Arab Emirates -  March 16, 2021:   Unilever Company announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising including Dove, Lifebuoy, Axe and Sunsilk, as part of the launch of our new Positive Beauty vision and strategy, which is equitable and ......Read More

Calling all beauty addicts, the perfect complexion awaits you in the new SEPHORA COLLECTION foundation range – BEST SKIN EVER! Springtime calls for flawless complexion and we won’t settle for anything less. #BESTSKINEVER comes in 20 shades guaranteed to blow your mind!    What’s the pitch?  Believe in ......Read More

March 10, 2021:   This month Faces is celebrating women from the region. Outer beauty has its limits, but your inner strength is what shines through. Faces is championing the theme with a three-part campaign of powerful feminine chapters. Each chapter tells the story of women that inspire us and encourage us to aim for the ......Read More

• LOOTAH is set to launch its exclusive Makhmariah fragrant oil – an enduring fragrance applied to the hair and body, first discovered 100 years ago – in early March.    • Makhmariah is a precious scented treasure, and only a very limited number of bottles, each with its own unique serial number, will be made ......Read More

United Arab Emirates -  February 25, 2021:   Make-up is all about self-expression, highlighting your confidence, and embracing the strong beautiful woman you are on the inside and out. This International Women’s Day, you should celebrate the strong independent woman you are.   And why don’t you start ......Read More

Dubai - 23, February 2021:  Today, the Dubai born and based artist Hindash has announced his venture into the cosmetics industry with an Instagram post revealing his brand, Hindash Cosmetics. The beauty mogul encapsulates the entirety of his artistic journey into his own brand, his masterpiece.    The first Male Middle ......Read More

An intensive treatment to soothe, balance and replenish the skin United Arab Emirates -  February 11, 2021:  Aesop’s latest release in the Classic Skin Care range is Blue Chamomile Facial Hydrating Masque, an intensely hydrating treatment formulated with soothing botanicals to leave the skin feeling refreshed, soft and ......Read More