Whether you're a skincare newbie or an expert looking to up your game, FOREO has you covered   With an overwhelming range of products, skincare can be daunting and confusing. Many men have a minimal skincare routine as they don’t have the time and effort to figure it out. An easy-to-follow routine has never been faster or ......Read More

The cutest device yet from the Swedish beauty-tech pioneer provides a non-invasive, lifted complexion   Get ready for tightened, brightened, and smooth skin as Swedish Skincare brand FOREO introduces BEAR mini to the iconic range of award-winning beauty devices. Possessing the same microcurrent technology and features as the iconic ......Read More

Introducing MAVALA Swiss Skin Solution: The Innovative, 100% Swiss Skin Care Brand, Using Patented Alpine Botanical Treasures,  Enhancing The UAE’s ‘Clean Beauty’ Industry      March 2022, Dubai, United Arab Emirates, Introducing Mavala Swiss Skin Solution, an award-winning skincare brand with ......Read More

Ramadan season calls for a revamp in your skincare routine and for good reason. Change in diet & water intake can have an adverse effect on the skin and thus experts recommend following a good skincare regime. Leading Korean beauty brand, The Face Shop has the right skincare solutions and remedies for all your needs using natural ingredients ......Read More

When it comes to Nude Couture, less is more. Inspired by 90s minimalism, Herrera Beauty’s latest release is all about effortless polish that showcases and enhances one’s own natural beauty. The innovations? A new formula infused with lip-conditioning agents and 10 new shades in a new blur matte finish. But going nude doesn’t ......Read More

March 2022, Dubai, United Arab Emirates:  The region's largest organic beauty destination, Foxyskin has welcomed three new brands to its portfolio including Coconut Matter, Rut Essentials, & Of the Islands.    Shopping for skin care and hair care products becomes, even more, easier with Foxyskin’s curated range ......Read More

Olivanna encapsulates what it means to be a woman. Those of all ages and life-stages come together as part of a COMMUNITY to INSPIRE and SHARE with one another, brought together by a love of luxury, natural, advanced skincare. Targeting a multitude of skin concerns including ageing, lack of radiance, dryness, and dehydration, the products give an ......Read More

Believe it or not, we’re already more than a couple of weeks into 2022! If you’re looking to refresh your makeup for the new year, you know what that means… BROWS. All it takes to amp up your brows are four easy steps and then WOW your brows will be so ready for 2022.  Benefit Cosmetics’ Regional Brow Artist, Yara ......Read More

Introducing The POREfessional: Lite Primer, an ultra lightweight face primer that minimizes the look of pores and helps apply makeup evenly for 12 hours.    The POREfessional: Lite Primer has a 73% water-based formula  for gentle cloudlike lightness!   FEELS WEIGHTLESS & BREATHABLE   BLURS & REFINES PORES ......Read More

December 07, 2021, Dubai, UAE Eco-conscious partnerships, healthier planet!  Upfill, UAE’s first waterless cosmetic brand, announces two new partnerships in the UAE further strengthening their commitment to being a sustainable, eco-conscious beauty brand. With a simple goal in mind – making the best products for the people ......Read More

The biggest organic beauty destination in the GCC unveils exclusive Advent Calendar for Christmas!      December 06, 2021, Dubai, UAE:  Christmas came early folks — Foxyskin, the region’s largest organic beauty destination has unveiled its new Advent Calendar for the festive season. Transforming the ......Read More

Create your own look inspired by National Day!!! ESSENCE COSMETICS ...Read More

Create your own look inspired by National Day!!! ...Read More

**One stroke lipsticks, mascaras for voluminous eyelashes, pearly nail enamels, and more… **   Dubai, UAE – November 25, 2021:  Soon it will be that time of the year to get creative, go bold, and pull out all the stops. The festive season is near, and for a lot of us there’s holiday shopping to be done, meet-ups ......Read More

November 18, 2021:  The festive season is upon us and so is the time to start your holiday shopping! If someone on your gifting list always likes to pamper themselves with skincare and beauty products, you're in luck. Swedish skincare brand FOREO, infamous for the award-winning range of innovative beauty-tech devices, have put together a ......Read More

November 18, 2021:  With the increasing number of men becoming invested in their grooming and self-care regimens, the perfect holiday gift is simple with Swedish Skincare brand FOREO. Whether he is clean-shaven, bearded or looking for premium dental care, FOREO has put together a sleek and smart festive gift guide that will keep every man ......Read More

Korean favorite, The Face Shop celebrates the UAE National Day with an exclusive set and delightful offers!     November 2021, Dubai, UAE:  Celebrations galore in the UAE as we approach its 50th birthday and what better way to bring it in than treating yourself to an at-home pamper session. Look no further, as The face Shop ......Read More

The trade event has witnessed participation from 15 Polish companies showcasing their complete range of beauty products 05, October 2021 - Dubai, UAE: The Poland pavilion was officially inaugurated by representatives of the Ministry of Economic Development and Technology as well as by Monika Dyląg-Sajór, Deputy Commissioner General, ......Read More

October 03, 2021:  From an upstart pioneering Khaleeji brand in the 90s, to a closely-knit loyal following of over 1.5 million across the region, Mikyajy is bringing beauty in its purest and cleanest form to the Middle Eastern Glam Girl.    As their biggest product revolution ever, Mikyajy has pushed boundaries and evolved ......Read More

** Treatment includes the ultra-concentrated NCEF, a proprietary complex for renewed skin quality**   In 2021, FILORGA is taking another step towards excellence in Cellular Regeneration and has created NCEF-SHOT, a 10-day anti-ageing treatment that boosts the skin with new cells.  This supreme polyrevitalising concentrate ......Read More

September 20, 2021:  Halloween is quickly approaching and what better way to celebrate than playing around with some make-up and creating a sultry 60’s look to channel some of your favorite icons like Priscilla Presley, Twiggy, and Cher. A pop of color on the lids, super long lashes, simple thick liner and a 60s inspired shift dress ......Read More

Upfill shares 5 secrets on how to keep your skin glowing during the upcoming cool weather!     September 20, 2021 - Dubai, UAE:  Winter is just around the corner, and while it comes as a huge relief from the scorching heat, the cool weather also brings along its own fair share of skin-related challenges. Good news here is ......Read More

The Face Shop unveils Yehwadam’s Jeju Magnolia Pure Brightening Line     September 19, 2021, Dubai, UAE: In Korea, flawless skin is often compared to ‘white porcelain’. Enter the all new Yehwadam brightening line crafted using pure Magnolia Blossoms grown in the pristine Jeju Island, located in the southern ......Read More

Global exhibitors from more than 50 countries, including 15 national pavilions, to reconnect in Dubai    Dubai, UAE - August 25, 2021:  With travel restrictions easing around the world, international beauty companies from more than 50 countries, including 15 national pavilions, will reconnect at the 25th Beautyworld Middle ......Read More

This refreshing drink is not only beneficial for your health, but your skin and hair too!   August 22, 2021:  When you think of coconut water, the first thoughts that probably come to your mind are of a refreshing, thirst quenching and nutritious drink. Rubicon has recently launched a 100% Natural Organic Coconut Water adding to ......Read More

August 18, 2021:  With the summer season at its end and the new academic year beginning, it’s time to start thinking about your back-to-college beauty routine. Looking and feeling your best when going back to a busy schedule packed with classes and extra-curricular activities could put you in the right mood to excel. Saying that, ......Read More

Lucent Facial Concentrate A vitamin-rich formulation for most skin types   Aesop’s latest release in the Skin Care+ range is Lucent Facial Concentrate, a potent serum formulated to balance and fortify the skin. The serum’s aqueous viscosity and matte finish is ideal for those who eschew oil-based hydrators and heavy ......Read More

The Quickie, the first product from the new feminine wellness brand KETISH, is set to wipe embarrassment from your feminine care product stash August 10, 2021:  Brand new feminine wellness brand KETISH has launched its first product, and it’s here to make you feel sexy. Playfully named The Quickie, this pre-play intimate sheet is ......Read More